As marketers close out 2014 and prepare for 2015, it is imperative to understand what investments and challenges technology buyers are expecting for the upcoming year.

Attendees will be exposed to TechTarget’s latest IT Priorities research and how emerging technologies such as Cloud and Consumerization are impacting IT budgets. Following the research, a panel of IT Decision Makers will discuss their organizations’ initiatives, the team-approach to conducting research and what vendors must do to influence their purchase decisions.

Marketing has been revolutionized by the explosive growth and advancements in the digital realm. With more formats, technologies and channels to choose from than ever before, navigating this complex space for maximum results can be tough. To help you get a jump start, we’ve compiled some of the best practices we see in working across a multitude of tech brands in the space.

In this session, we’ll explore some of the trends in the market and how marketing teams are responding through innovative, integrated strategies. For a sneak peek into 3 of the habits that will be revealed, check out Courtney's blog post: Breaking Bad... Marketing Habits

The ever changing IT landscape has empowered technology buyers to self-educate and make decisions in advance of any interaction with a company’s front line marketing or sales efforts.

In this session, CommVault’s marketing team will reveal how they took on this challenge with their unique always-on, buying team approach and cross-solution promotional strategy. They will also discuss the key role that account intelligence played in not just identifying opportunities, but influencing them to realize a 36x ROI.

Technology companies of all sizes are striving to become more buyer-centric in how they go to market. Recent research shows that organizations that employ specific buyer-centric go-to-market approaches consistently achieve higher performance levels.

This session features SiriusDecisions' data and insights on how to build a business case and the tools and framework to build buyer-centric approaches within organizations. Particularly where internal resistance can reside and how to overcome it. Sirius Decisions’ Vice President and Group Director, Jay Gaines will walk through specific approaches leading organizations on how to build buyer-centric campaigns that deliver best-in-class results.

While marketers are more equipped with intelligence on their prospects and customers, ensuring it’s adopted by sales and leverage appropriately can be a significant challenge.

This session will discuss how to best package the opportunities your marketing efforts are providing to sales. Attendees will walk away with ready-to-implement methods on how to integrate intelligence into the processes of sales teams and ensure the right opportunities are not ignored.