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Worldwide ROI Summit Boston

Thank you to everyone who attended the 2014 event.
We look forward to hosting you again. Save your seat for 2015.

Walk away with solutions to the challenges facing today's technology marketers

2014 Agenda

Wednesday, October 29, 2014


Registration and Breakfast


Welcome and Opening Remarks
Presented by: Mike Cotoia, Chief Operating Officer


Session 1: The Current IT Landscape and Research Behaviors of Technology Buyers
Moderated by: Jon Brown, Vice President, Market Intelligence
Panelists: Donna Mello, Manager, IT Services, Harvard Business Publishing
Stephen Stetler, Virtualization Architect, API Systems

As marketers close out 2014 and prepare for 2015, it is imperative to understand what investments and challenges technology buyers are expecting for the upcoming year.

Attendees will be exposed to TechTarget’s latest IT Priorities research and how emerging technologies such as Cloud and Consumerization are impacting IT budgets. Following the research, a panel of IT Decision Makers will discuss their organizations’ initiatives, the team-approach to conducting research and what vendors must do to influence their purchase decisions.



Session 2: The 10 Habits of Today’s Most Successful Technology Marketers
Presented by: Courtney Kay, Vice President, Field & Product Marketing

Marketing has been revolutionized by the explosive growth and advancements in the digital realm. With more formats, technologies and channels to choose from than ever before, navigating this complex space for maximum results can be tough. To help you get a jump start, we’ve compiled some of the best practices we see in working across a multitude of tech brands in the space.

In this session, we’ll explore some of the trends in the market and how marketing teams are responding through innovative, integrated strategies. For a sneak peek into 3 of the habits that will be revealed, check out Courtney's blog post: Breaking Bad... Marketing Habits


Session 3: Panel Discussion: Marketing Best Practices from the Front Lines
Moderated by: Peter Ross, Vice President, Corporate Marketing
Panelists: Dawn Colossi, Senior Director of Worldwide Corporate Marketing, CommVault
Staci Gullotta, eMarketing Manager, CommVault
Ben Bradley, Senior Client Consulting Manager

The ever changing IT landscape has empowered technology buyers to self-educate and make decisions in advance of any interaction with a company’s front line marketing or sales efforts.

In this session, CommVault’s marketing team will reveal how they took on this challenge with their unique always-on, buying team approach and cross-solution promotional strategy. They will also discuss the key role that account intelligence played in not just identifying opportunities, but influencing them to realize a 36x ROI.



Session 4: Building Buyer Centricity: How to Make Your Target Buyers the Starting Point of Your Overall Sales and Marketing Strategy
Presented by: Jay Gaines, Vice President and Group Director, SiriusDecisions

Technology companies of all sizes are striving to become more buyer-centric in how they go to market. Recent research shows that organizations that employ specific buyer-centric go-to-market approaches consistently achieve higher performance levels.

This session features SiriusDecisions' data and insights on how to build a business case and the tools and framework to build buyer-centric approaches within organizations. Particularly where internal resistance can reside and how to overcome it. Sirius Decisions’ Vice President and Group Director, Jay Gaines will walk through specific approaches leading organizations on how to build buyer-centric campaigns that deliver best-in-class results.


Session 5: Integrating Intelligence into your Sales Workflow
Presented by: Justin Hoskins, Vice President, Product Architecture and Innovation

While marketers are more equipped with intelligence on their prospects and customers, ensuring it’s adopted by sales and leverage appropriately can be a significant challenge.

This session will discuss how to best package the opportunities your marketing efforts are providing to sales. Attendees will walk away with ready-to-implement methods on how to integrate intelligence into the processes of sales teams and ensure the right opportunities are not ignored.


Closing Remarks: 5 Key Takeaways from the Worldwide ROI Summit Boston
Presented by: Kevin Beam, President


Networking Lunch


"It was the single most valuable professional conference I've been to in years."

Senior Marketing Analyst, Enventis Telecom

Thank you to all of our 2014 presenters


New Agenda. New Speakers. Same ROI.

The Worldwide ROI Summit Boston Returns with the Strategies Required to Address the Challenges Facing Today's Technology Marketers.

The summit changed my views on what is driving the buying process. It had lots of great ideas about helping sales through marketing intelligence.

Senior Manager, Channel Marketing, NetApp

I walked away with some good ideas and plan to take them back to my team, vendors, partners.

Marketing Manager, Mainline Information Systems

Very relevant. Great to hear real world stories from peers and target customers.

Senior Director of Marketing, Gridstore

New Guest Speaker on Engaging the Self-Educated Buyer
Jay Gaines, SiriusDecisions' Vice President and Group Director, will dive deeper into the challenge that all sales and marketing leaders are facing today; engaging buyers earlier during their self-educated journey. Jay will share new research and real-world examples and provide best practices for marketers to enable their sales teams to be seen as thought-leaders, which will lead to engaging the right buyers earlier in the purchase process.

New Panel of IT Buyers to Address the Current IT Landscape
Back by popular demand, a panel of Senior IT Decision Makers will share their thoughts on where budgets will be allocated in 2015 and what marketers must do to influence purchase decisions. Attendees will have the opportunity to hear firsthand which areas IT departments are looking to increase their spend and the marketing strategies that effectively engage the right decision makers.

New Research on the Content Consumption Preferences of Today's Technology Buyers
Attendees will be first to see the latest from TechTarget's latest Media Consumption Report, identifying the best methods to leverage content to interest, nurture, and engage technology buyers.

New Sessions Designed to Address the Key Priorities of Technology Marketers
Technology marketers are trying to maximize their investment in content, acquiring as much intelligence and information on their customers and prospects, and how to ensure that the intelligence is adopted by their sales teams. This year's Summit will feature sessions dedicated to proven methods to address these initiatives.

New Format to Get the Most Out of Your Summit Experience
It can be difficult to take an entire day out of your busy schedule. The ROI Summit is a half-day event packed with best practices and strategies that attendees will be able to implement as soon as they return to the office.

Register Now and Join More than 100 Boston-based Technology Marketers


TechTarget Headquarters, 275 Grove Street, Newton, MA 02466

Public transportation

The MBTA Green Line Riverside (D) station is located adjacent to the Riverside Center building. TechTarget's headquarters are located within the Riverside Center building.

Visit the MBTA site for maps


Parking is complimentary for attendees. Please park within the Riverside Center lot and sign in at the front desk located in the center of building.

Register for 2015

2014 TechTarget Worldwide ROI Summits

March 5, 2014 | Austin

Presentations | Sign up for 2015

April 18, 2014 | San Francisco

Presentations | Sign up for 2015

3 juin, 2014 | Paris

Presentations | Sign up for 2015

5 Juni, 2014 | Munich

Presentations | Sign up for 2015

10 June, 2014 | London

Presentations | Sign up for 2015

7 October, 2014 | Singapore

2014 Recap | Sign up for 2015

9 October, 2014 | Sydney

2014 Recap | Sign up for 2015

October 29, 2014 | Boston

2014 Recap | Sign up for 2015

Sponsorship Opportunities 

Interested in sponsoring the Worldwide ROI Summit? Learn more or contact us directly.

Pam Barros
Sales Manager, Business Applications & Architecture Media

Resources for Marketers

Compiled of best practices and white papers, market research reports and ROI driven case studies, TechTarget's Resources for Marketers provides technology marketers the information and insight they need to enhance their strategies.

To see all of the content that is readily available, visit

Mktr2Mktr Blog

TechTarget's blog, Mktr2Mktr, is technology marketers' connection to insight and resources from the TechTarget marketing team. Here, marketers will learn about TechTarget's opinions, resources, and point of views on current marketing initiatives and strategies.

Please visit to join the discussion.

TechTarget Contact

Chris Rudnick
Senior Marketing Manager

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