The summit changed my views on what is driving the buying process. It had lots of great ideas about helping sales through marketing intelligence.
Senior Manager, Channel Marketing, NetApp
I walked away with some good ideas and plan to take them back to my team, vendors, partners.
Marketing Manager, Mainline Information Systems
Very relevant. Great to hear real world stories from peers and target customers.
Senior Director of Marketing, Gridstore
New Guest Speaker on Engaging the Self-Educated Buyer
Jay Gaines, SiriusDecisions' Vice President and Group Director, will dive deeper into the challenge that all sales and marketing leaders are facing today; engaging buyers earlier during their self-educated journey. Jay will share new research and real-world examples and provide best practices for marketers to enable their sales teams to be seen as thought-leaders, which will lead to engaging the right buyers earlier in the purchase process.
New Panel of IT Buyers to Address the Current IT Landscape
Back by popular demand, a panel of Senior IT Decision Makers will share their thoughts on where budgets will be allocated in 2015 and what marketers must do to influence purchase decisions. Attendees will have the opportunity to hear firsthand which areas IT departments are looking to increase their spend and the marketing strategies that effectively engage the right decision makers.
New Research on the Content Consumption Preferences of Today's Technology Buyers
Attendees will be first to see the latest from TechTarget's latest Media Consumption Report, identifying the best methods to leverage content to interest, nurture, and engage technology buyers.
New Sessions Designed to Address the Key Priorities of Technology Marketers
Technology marketers are trying to maximize their investment in content, acquiring as much intelligence and information on their customers and prospects, and how to ensure that the intelligence is adopted by their sales teams. This year's Summit will feature sessions dedicated to proven methods to address these initiatives.
New Format to Get the Most Out of Your Summit Experience
It can be difficult to take an entire day out of your busy schedule. The ROI Summit is a half-day event packed with best practices and strategies that attendees will be able to implement as soon as they return to the office.
Register Now and Join More than 100 Boston-based Technology Marketers
The MBTA Green Line Riverside (D) station is located adjacent to the Riverside Center building. TechTarget's headquarters are located within the Riverside Center building.
Parking is complimentary for attendees. Please park within the Riverside Center lot and sign in at the front desk located in the center of building.
Interested in sponsoring the Worldwide ROI Summit? Learn more or contact us directly.
Sales Manager, Business Applications & Architecture Media
Compiled of best practices and white papers, market research reports and ROI driven case studies, TechTarget's Resources for Marketers provides technology marketers the information and insight they need to enhance their strategies.
To see all of the content that is readily available, visit www.techtarget.com/resources.
TechTarget's blog, Mktr2Mktr, is technology marketers' connection to insight and resources from the TechTarget marketing team. Here, marketers will learn about TechTarget's opinions, resources, and point of views on current marketing initiatives and strategies.
Please visit www.mktr2mktr.com to join the discussion.
Senior Marketing Manager