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TechTarget | Worldwide ROI Summit
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Worldwide ROI Summit Boston

Thank you to everyone who attended the 2014 event.
We look forward to hosting you again. Save your seat for 2015.

Walk away with solutions to the challenges facing today's technology marketers

2014 Agenda


"It was the single most valuable professional conference I've been to in years."

Senior Marketing Analyst, Enventis Telecom

Thank you to all of our 2014 presenters


New Agenda. New Speakers. Same ROI.

The Worldwide ROI Summit Boston Returns with the Strategies Required to Address the Challenges Facing Today's Technology Marketers.

The summit changed my views on what is driving the buying process. It had lots of great ideas about helping sales through marketing intelligence.

Senior Manager, Channel Marketing, NetApp

I walked away with some good ideas and plan to take them back to my team, vendors, partners.

Marketing Manager, Mainline Information Systems

Very relevant. Great to hear real world stories from peers and target customers.

Senior Director of Marketing, Gridstore

New Guest Speaker on Engaging the Self-Educated Buyer
Jay Gaines, SiriusDecisions' Vice President and Group Director, will dive deeper into the challenge that all sales and marketing leaders are facing today; engaging buyers earlier during their self-educated journey. Jay will share new research and real-world examples and provide best practices for marketers to enable their sales teams to be seen as thought-leaders, which will lead to engaging the right buyers earlier in the purchase process.

New Panel of IT Buyers to Address the Current IT Landscape
Back by popular demand, a panel of Senior IT Decision Makers will share their thoughts on where budgets will be allocated in 2015 and what marketers must do to influence purchase decisions. Attendees will have the opportunity to hear firsthand which areas IT departments are looking to increase their spend and the marketing strategies that effectively engage the right decision makers.

New Research on the Content Consumption Preferences of Today's Technology Buyers
Attendees will be first to see the latest from TechTarget's latest Media Consumption Report, identifying the best methods to leverage content to interest, nurture, and engage technology buyers.

New Sessions Designed to Address the Key Priorities of Technology Marketers
Technology marketers are trying to maximize their investment in content, acquiring as much intelligence and information on their customers and prospects, and how to ensure that the intelligence is adopted by their sales teams. This year's Summit will feature sessions dedicated to proven methods to address these initiatives.

New Format to Get the Most Out of Your Summit Experience
It can be difficult to take an entire day out of your busy schedule. The ROI Summit is a half-day event packed with best practices and strategies that attendees will be able to implement as soon as they return to the office.

Register Now and Join More than 100 Boston-based Technology Marketers


TechTarget Headquarters, 275 Grove Street, Newton, MA 02466

Public transportation

The MBTA Green Line Riverside (D) station is located adjacent to the Riverside Center building. TechTarget's headquarters are located within the Riverside Center building.

Visit the MBTA site for maps


Parking is complimentary for attendees. Please park within the Riverside Center lot and sign in at the front desk located in the center of building.

Register for 2015

2014 TechTarget Worldwide ROI Summits

March 5, 2014 | Austin

Presentations | Sign up for 2015

April 18, 2014 | San Francisco

Presentations | Sign up for 2015

3 juin, 2014 | Paris

Presentations | Sign up for 2015

5 Juni, 2014 | Munich

Presentations | Sign up for 2015

10 June, 2014 | London

Presentations | Sign up for 2015

7 October, 2014 | Singapore

2014 Recap | Sign up for 2015

9 October, 2014 | Sydney

2014 Recap | Sign up for 2015

October 29, 2014 | Boston

2014 Recap | Sign up for 2015

Sponsorship Opportunities 

Interested in sponsoring the Worldwide ROI Summit? Learn more or contact us directly.

Pam Barros
Sales Manager, Business Applications & Architecture Media

Resources for Marketers

Compiled of best practices and white papers, market research reports and ROI driven case studies, TechTarget's Resources for Marketers provides technology marketers the information and insight they need to enhance their strategies.

To see all of the content that is readily available, visit

Mktr2Mktr Blog

TechTarget's blog, Mktr2Mktr, is technology marketers' connection to insight and resources from the TechTarget marketing team. Here, marketers will learn about TechTarget's opinions, resources, and point of views on current marketing initiatives and strategies.

Please visit to join the discussion.

TechTarget Contact

Chris Rudnick
Senior Marketing Manager

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