TechTarget | WorldwideROISummit

TechTarget | Worldwide ROI Summit
Connect with us
Back to top

Worldwide ROI Summit Sydney

Thank you to everyone who attended the 2014 event.
We look forward to hosting you again. Save your seat for 2015.

Walk away with best practices and new strategies to take your online programs to the next level

2014 Agenda

Thursday, 9 October 2014


Registration and Breakfast


Welcome Address


Session 1: Intelligence Driven Marketing: Injecting Data Analytics into Your Marketing Engine
Presented by: Bill Crowley, Senior Vice President, International

Topic Intelligence is helping tech marketers increase the effectiveness of marketing and sales processes by 30%-50%. Tech companies are being driven to this change by buyer behavior changes, including: buyers getting to the short list without speaking with vendors and increased expectations from your sales teams whey they get do speak with them. This discussion will highlight the strategies, tactics (and results) that tech companies are using to turn online programs into pipeline better than competitors.


Session 2: Demand Gen Processes: How Marketing and Sales are Collaborating to Convert Online Programs to Pipeline
Moderated by: Josh Garland, Country Manager, ANZ
Panelists: James Cooper, Manager, Lead Response, APAC, Citrix Systems
Stella Kordonis
, Senior Regional Marketing Manager - ANZ, Red Hat

In theory, marketing and sales should be aligned in a common objective: to grow company revenues. Marketing attempts to identify and influence strong prospects and sales tries to close business. This panel discussion with local marketing and sales leaders will review real-life best practices (and bumps in the road) of transitioning to a closer coordination between the groups. Topics of discussion include:

  • Systems and process changes needed for the groups to effectively collaborate
  • Specific steps marketers should take to build better alignment with salesHow marketers are sharing intelligence in a way that makes sales love them




Session 3: How APAC Buyers are Changing Their Research – 2014 Buyer Survey
Presented by: Jon Panker, Vice President, APAC

This brief overview of TechTarget’s exclusive 2014 APAC Buyer’s Survey will help marketers understand the amount of information that needs to be consumed before a prospect is ready to talk with vendors, preferred follow up methods after vendor content has been consumed, and how insides sales can improve response rates on its outbound calling efforts.


Session 4: IT Buyer Panel
Presented by: Josh Garland, Country Manager, ANZ

A rare opportunity to have a direct, wide-ranging discussion with IT buyers, this discussion with APAC IT budget holders will cover topics including:

  • What projects are driving change in their organization
  • How are they are actually doing pre-purchase research?
  • What are the team and partner dynamics that vendors should know about?
  • What tactics have worked best (and worst) to convince them to buy from a vendor?


Wrap-Up and Closing Remarks




"It was the single most valuable professional conference I've been to in years."

Senior Marketing Analyst, Enventis Telecom

Thank you to all of our 2014 presenters


New Research. New Agenda. New Opportunities.

The Worldwide ROI Summit Sydney Returns with the Strategies Required to Drive ROI from your Online Programs.

The summit changed my views on what is driving the buying process. It had lots of great ideas about helping sales through marketing intelligence.

Senior Manager, Channel Marketing, NetApp

I walked away with some good ideas and plan to take them back to my team, vendors, partners.

Marketing Manager, Mainline Information Systems

Very relevant. Great to hear real world stories from peers and target customers.

Senior Director of Marketing, Gridstore

Last year TechTarget’s Worldwide ROI Summit came to Sydney for the first time with the goal of educating local technology marketers on the latest best practices related to online marketing. After the event’s incredible success, TechTarget is excited to return Thursday, 9 October with new research, insights, and methods to get the most ROI out of your online programs.

Firsthand Insight from a Panel of IT Decision Makers
This year’s summit will feature a panel of IT decision makers on the current technology landscape and how they make purchase decisions. Listen to your target audience describe how they prefer to engage with vendors and which marketing strategies are most effective in influencing their decisions, and which fall short.

Proven Methods on Monitoring Behaviors to Identify Sales-Ready Leads
While demographic information has been the standard to profile potential opportunities, online behaviors can tell the entire story and alert you to identify where projects are happening. At the summit, attendees will learn best practices on monitoring the behaviors and reading the digital body language of their prospects to create the best buyer journey and deliver ready-to-buy leads to sales.

Guidance on How to Align Sales and Marketing Efforts from your Peers
A panel of local sales and marketing leaders will discuss real-world examples of how to improve the coordination of both sales and marketing teams in an effort to drive toward maximum revenue growth.

Unlimited Networking Opportunities
The Worldwide ROI Summit allows local technology marketers to network and share best practices among themselves. Register now and spend the morning with your technology marketing peers.


Christie Offices 4th Floor, 100 Walker St, North Sydney, NSW 2060


Register for 2015

2014 TechTarget Worldwide ROI Summits

March 5, 2014 | Austin

Presentations | Sign up for 2015

April 18, 2014 | San Francisco

Presentations | Sign up for 2015

3 juin, 2014 | Paris

Presentations | Sign up for 2015

5 Juni, 2014 | Munich

Presentations | Sign up for 2015

10 June, 2014 | London

Presentations | Sign up for 2015

7 October, 2014 | Singapore

2014 Recap | Sign up for 2015

9 October, 2014 | Sydney

2014 Recap | Sign up for 2015

October 29, 2014 | Boston

2014 Recap | Sign up for 2015

Sponsorship Opportunities 

Looking to sponsor the Worldwide ROI Summit? Contact us or click here.

Pam Barros
Sales Manager, Business Applications & Architecture Media

Resources for Marketers

Compiled of best practices and white papers, market research reports and ROI driven case studies, TechTarget's Resources for Marketers provides technology marketers the information and insight they need to enhance their strategies.

Visit TechTarget Resources and understand the IT buying market and how to appropriately engage with the IT audience for optimal ROI.

Mktr2Mktr Blog

TechTarget's blog, Mktr2Mktr, is technology marketers' connection to insight and resources from the TechTarget marketing team. Here, marketers will learn about TechTarget's opinions, resources, and point of views on current marketing initiatives and strategies.

Please visit to join the discussion.

TechTarget Contact

Josh Garland
Country Manager, ANZ

    Share this event

    TechTarget cares about your privacy. Read our Privacy Statement.
    © TechTarget. To report issues with this Web site, please contact

    TechTarget, 275 Grove Street, Newton, MA 02466