TechTarget | WorldwideROISummit

TechTarget | Worldwide ROI Summit
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Worldwide ROI Summit Munich
26 February, 2015

Aligning your marketing strategies to keep pace with technology buyers
Le Méridien Munich

Walk away with solutions to the challenges facing today's technology marketers

Agenda

agenda-us

February 26,2015

8:30

Registration

9:15

Introduction
Brent Boswell, VP of EMEA

9:30

Debunking the 7 Myths of German B2B marketing
Bill Crowley, Senior Vice President, International

Is a response for content follow-up better via online or by phone? Can you conduct your marketing efforts in English versus German? There are a lot of unknown realities in the world of online demand generation in the German market. This keynote will lead you down the path truth and debunk the myths of marketing in Germany by bringing data to the forefront. Learn not only the how but the why in this informative session.

10:00

IT Manager Question and Answer Panel
Michael Eckert, Editoral Director, TechTarget Germany

Ever wonder how your marketing efforts are being received? Ever want to ask an IT professional how they're researching? Get into the minds of IT professionals in this IT Manager question and answer panel in which Michael Eckert, Editorial Director of TechTarget Germany, will be asking the questions every marketer wants to know.

  • What do you read to make a buying decision?
  • How does your research process work?
  • What can companies be providing you to help make a purchase decision?

Break

10:55

The Current State of German Marketing - A review of B2B media consumption in Germany
Byrony Seifert, Sr. Director of Product Management and Operations, EMEA and Publisher, France and Germany

This dive into marketing best practices for consumption of media by IT professionals brings to live the best actions of marketing in segmenting not only your content production but your media marketing plan. Showcasing results from TechTarget's Germany 2014 December media consumption survey, this session will cover information on media mix, mobile consumption, content advice and language perferences. Hear as well about highlights from current campaigns being run at TechTarget that are taking these learnings into practice.

11:25

The Demand Waterfall - quantifying quality and principles of demand modeling
Julian Archer, SiriusDecisions

In this session Hendrik Oellers, Director of Sales for Germany, will be conducting a question and answer session with a panel of German marketers. Best practices, advice and learnings will all be asked and answered in this in-depth discussion on how best to execute on your demand generation marketing plans in 2015.

12:25

Closing Remarks

12:30

Networking Lunch

REGISTER

"I loved to hear about the technology buying cycle."

Hear from technology marketing experts

julian-archer
hagen-dommershausen
achim-karpf
robert-thurnhofer
bill-crowley
brent-boswell
michael-eckert
byrony-seifert

New Agenda. New Speakers. Same ROI.

The Worldwide ROI Summit Munich returns with the strategies required to address the challenges facing today's technology marketers.

The summit changed my views on what is driving the buying process. It had lots of great ideas about helping sales through marketing intelligence.


Senior Manager, Channel Marketing, NetApp

I walked away with some good ideas and plan to take them back to my team, vendors, partners.


Marketing Manager, Mainline Information Systems

Very relevant. Great to hear real world stories from peers and target customers.


Senior Director of Marketing, Gridstore

New Guest Speaker on Engaging the Self-Educated Buyer
The lack of insight into a lead’s progression, from an inquiry to eventual closed business has a detrimental effect on the ability of marketing to evaluate activity effectiveness, align with sales processes and most importantly understand its impact on the organization’s pipeline and revenue. Learn of techniques you can implement to track ROI more effectively.

New Panel of IT Buyers to Address the Current IT Landscape
New to Germany we bring you a panel of IT Decision Makers will share their thoughts on where budgets will be allocated in 2015 and what marketers must do to influence purchase decisions. Attendees will have the opportunity to hear firsthand which areas IT departments are looking to increase their spend and the marketing strategies that effectively engage the right decision makers.

New Research on the Content Consumption Preferences of Today's Technology Buyers
Attendees will be first to see the latest from TechTarget's latest Media Consumption Report, identifying the best methods to leverage content to interest, nurture, and engage technology buyers.

New IT Marketing Panel to Help Get More Peer-to-Peer Advice
Bringing you marketers from all company sizes to provide advice and best practices of what they have learned executing on demand generation campaigns in 2014 to 2015.

Register Now and Join More than 50 German Technology Marketers

Venue

Le Méridien Munich
Bayerstrasse 41 l Munich, 80335 l www.lemeridienmunich.com

 

Register

2015 TechTarget Worldwide ROI Summits

26th February, 2015 | Munich

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March 19, 2015 | San Francisco

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26th March, 2015 | Paris

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April 30, 2015 | Austin

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11th June, 2014 | London

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6th October, 2015 | Singapore

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8th October, 2015 | Sydney

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October 28, 2015 | Boston

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Sponsorship Opportunities 

Hendrik Oellers
Director of Sales, Germany
+49 (0) 172 1406827

Resources for Marketers

Compiled of best practices and white papers, market research reports and ROI driven case studies, TechTarget's Resources for Marketers provides technology marketers the information and insight they need to enhance their strategies.

To see all of the content that is readily available, visit www.techtarget.com/resources.

Mktr2Mktr Blog
 

TechTarget's blog, Mktr2Mktr, is technology marketers' connection to insight and resources from the TechTarget marketing team. Here, marketers will learn about TechTarget's opinions, resources, and point of views on current marketing initiatives and strategies.

Please visit www.mktr2mktr.com to join the discussion.

TechTarget Contact
 

Byrony Seifert
Publisher, France and Germany
+44 (0) 207 186 1449

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