TechTarget | WorldwideROISummit

TechTarget | Worldwide ROI Summit
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Worldwide ROI Summit Paris
26 March, 2015

Aligning your marketing strategies to keep pace with technology buyers
Hotel Napoleon Paris

Walk away with solutions to the challenges facing today's technology marketers



Thursday, March 26, 2015


Registration and Breakfast


Opening Remarks
David Castaneira, Co-Founder, LeMagIT and Country Manager, TechTarget France


Debunking the 7 Myths of French B2B marketing
Bill Crowley, Senior Vice President, International

Is a response for content follow-up better via online or by phone? Do IT professionals prefer events to online? There are a lot of unknown realities in the world of online demand generation in the French market. This keynote will lead you down the path truth and debunk the myths of marketing in France by bringing data to the forefront. Learn not only the how but the why in this informative session.


IT Manager Question and Answer Panel
David Castaneira, Co-Founder, LeMagIT and Country Manager, TechTarget France

Ever wonder how your marketing efforts are being received? Ever want to ask an IT professional how they're researching? Get into the minds of IT professionals in this IT Manager question and answer panel in which David Castaneira, Country Manager of TechTarget France, will be asking the questions every marketer wants to know.

  • What do you read to make a buying decision?
  • How does your research process work?
  • What can companies be providing you to help make a purchase decision?


The Current State of French Marketing - A review of B2B media consumption in France
Byrony Seifert, Sr. Director of Product Management and Operations, EMEA and Publisher, France and Germany

This dive into marketing best practices for consumption of media by IT professionals brings to live the best actions of marketing in segmenting not only your content production but your media marketing plan. Showcasing results from TechTarget's France 2014 December media consumption survey, this session will cover information on media mix, mobile consumption, content advice and language perferences. Hear as well about highlights from current campaigns being run at TechTarget that are taking these learnings into practice.


To be determined
To be determined

Details coming soon...


IT Marketing Panel - Advice and knowledge of demand generation best practices from your peers
Emmeline Anterrieu, EG Marketing Manager, HP France
Veronique Blondelle, Marketing Director Software Group, IBM France
Neil Dillon,
Global Digital Marketing, Atos

Béatrice Petit, Director of Marketing, EMC France
Géraldine Debauve, Director of Sales, TechTarget France

In this session Geraldine Debauve, Director of Sales for France, will be conducting a question and answer session with a panel of French marketers. Best practices, advice and learnings will all be asked and answered in this in-depth discussion on how best to execute on your demand generation marketing plans in 2015.


Closing Remarks




"I loved to hear about the technology buying cycle."

Hear from technology marketing experts


New Agenda. New Speakers. Same ROI.

The Worldwide ROI Summit Paris returns with the strategies required to address the challenges facing today's technology marketers.

The summit changed my views on what is driving the buying process. It had lots of great ideas about helping sales through marketing intelligence.

Senior Manager, Channel Marketing, NetApp

I walked away with some good ideas and plan to take them back to my team, vendors, partners.

Marketing Manager, Mainline Information Systems

Very relevant. Great to hear real world stories from peers and target customers.

Senior Director of Marketing, Gridstore

New Panel of IT Buyers to Address the Current IT Landscape
Back by popular demand, we bring you a panel of IT Decision Makers will share their thoughts on where budgets will be allocated in 2015 and what marketers must do to influence purchase decisions. Attendees will have the opportunity to hear firsthand which areas IT departments are looking to increase their spend and the marketing strategies that effectively engage the right decision makers.

New Research on the Content Consumption Preferences of Today's Technology Buyers
Attendees will be first to see the latest from TechTarget's latest Media Consumption Report, identifying the best methods to leverage content to interest, nurture, and engage technology buyers.

New IT Marketing Panel to Help Get More Peer-to-Peer Advice
Bringing you marketers from all company sizes to provide advice and best practices of what they have learned executing on demand generation campaigns in 2014 to 2015.

Register Now and Join More than 50 French Technology Marketers


Hotel Napolean
40 avenue de Friedland 75008 Paris l


Register Now

2015 TechTarget Worldwide ROI Summits

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Sponsorship Opportunities 

Geraldine Debauve
Director of Sales TechTarget
Tél : 01 77 32 13 00

Resources for Marketers

Compiled of best practices and white papers, market research reports and ROI driven case studies, TechTarget's Resources for Marketers provides technology marketers the information and insight they need to enhance their strategies.

To see all of the content that is readily available, visit

Mktr2Mktr Blog

TechTarget's blog, Mktr2Mktr, is technology marketers' connection to insight and resources from the TechTarget marketing team. Here, marketers will learn about TechTarget's opinions, resources, and point of views on current marketing initiatives and strategies.

Please visit to join the discussion.

TechTarget Contact

Byrony Seifert
Publisher, France and Germany
+44 (0) 207 186 1449

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