TechTarget | WorldwideROISummit

TechTarget | Worldwide ROI Summit
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Worldwide ROI Summit Munich
19 April, 2016

Aligning your marketing strategies to keep pace with technology buyers
Le Méridien Munich

Walk away with solutions to the challenges facing today's technology marketers



April 19, 2016




Brent Boswell, VP of EMEA


What is online lead generation? And what is it not.
Bill Crowley, Senior Vice President, International

In interviews conducted by TechTarget at the end of 2015, German marketers all said that Lead Generation is an area of increased budgets and, on the opposite side, said that their biggest challenge was proving ROI and helping sales with adequate follow-up. In this presentation we'll be reviewing what online lead generation is and compare it with other options. In addition we'll review and outline the best strategy for online lead generation follow-up.


Introduction to TechTarget Client Consultant


Successful Content Marketing in Germany – A Dell Case Study
Achim Karpf, Content Marketing and Communications Expert, CEO, NetPress GmbH & Co. KG

Dell is in communication on modern methods of brand awareness and lead generation. The globally established IT solutions provider has recognized the importance of content and inbound marketing years ago. The right content at the right time to the right audience. As a partner NetPress developed the content strategy and its implementation. Come here content marketing and communications expert Achim Karpf review the case study and showcase how your can do a successful content marketing campaign in Germany.




IT Marketing Panel - Advice and knowledge of demand generation best practices from your peers
Presented by: Hendrik Oellers, Director of Sales, TechTarget Germany
Panelist: Claudia Goeppel, Marketing Manager EMEA Central, Ping Identity

In this session Hendrik Oellers, Director of Sales for TechTarget Germany, will be conducting a question and answer session with a panel of German marketers. Best practices, advice and learnings will all be asked and answered in this in-depth discussion on how best to execute on your demand generation marketing plans in 2016.


Closing Remarks


Networking Lunch


"I loved to hear about the technology buying cycle."

Hear from technology marketing experts


New Agenda. New Speakers. Same ROI.

The Worldwide ROI Summit Munich returns with the strategies required to address the challenges facing today's technology marketers.

The summit changed my views on what is driving the buying process. It had lots of great ideas about helping sales through marketing intelligence.

Senior Manager, Channel Marketing, NetApp

I walked away with some good ideas and plan to take them back to my team, vendors, partners.

Marketing Manager, Mainline Information Systems

Very relevant. Great to hear real world stories from peers and target customers.

Senior Director of Marketing, Gridstore

New Panel of IT Buyers to Address the Current IT Landscape
Back by popular demand, we bring you a panel of IT Decision Makers will share their thoughts on where budgets will be allocated in 2016 and what marketers must do to influence purchase decisions. Attendees will have the opportunity to hear firsthand which areas IT departments are looking to increase their spend and the marketing strategies that effectively engage the right decision makers.

New Research on the Content Consumption Preferences of Today's Technology Buyers
Attendees will be first to see the latest from TechTarget's latest Media Consumption Report, identifying the best methods to leverage content to interest, nurture, and engage technology buyers.

New IT Marketing Panel to Help Get More Peer-to-Peer Advice
Bringing you marketers from all company sizes to provide advice and best practices of what they have learned executing on demand generation campaigns in 2015 to 2016.

Register Now and Join More than 50 German Technology Marketers


Le Méridien Munich
Bayerstrasse 41 l Munich, 80335 l



2016 TechTarget Worldwide ROI Summits

24th March, 2016 | Paris

2015 Presentations | Register

19th April, 2016 | Munich

2015 Presentations | Register

12th May, 2016 | Austin

2015 Presentations | Save your seat

16th June, 2016 | London

2015 Presentations | Save your seat

18th August, 2016 | San Francisco

2015 Presentations | Save your seat

11th October, 2016 | Singapore

2015 Recap | Save your seat

13th October, 2016 | Sydney

2015 Recap | Save your seat

Sponsorship Opportunities 

Hendrik Oellers
Director of Sales, Germany
+49 (0) 172 1406827

Resources for Marketers

Compiled of best practices and white papers, market research reports and ROI driven case studies, TechTarget's Resources for Marketers provides technology marketers the information and insight they need to enhance their strategies.

To see all of the content that is readily available, visit

Mktr2Mktr Blog

TechTarget's blog, Mktr2Mktr, is technology marketers' connection to insight and resources from the TechTarget marketing team. Here, marketers will learn about TechTarget's opinions, resources, and point of views on current marketing initiatives and strategies.

Please visit to join the discussion.

TechTarget Contact

Byrony Seifert
Publisher, France and DACH
+44 (0) 207 186 1449

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