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Worldwide ROI Summit Paris
24 March, 2016

Aligning your marketing strategies to keep pace with technology buyers

Walk away with solutions to the challenges facing today's technology marketers


Thursday, 24 March, 2016


Registration and Breakfast


Opening Remarks
David Castaneira, Co-Founder, LeMagIT and Country Manager, TechTarget France


What is online lead generation? And what is it not.
Bill Crowley, Senior Vice President, International

In interviews conducted by TechTarget at the end of 2015, France marketers all said that Lead Generation is an area of increased budgets and, on the opposite side, said that their biggest challenge was proving ROI and helping sales with adequate follow-up. In this presentation we'll be reviewing what online lead generation is and compare it with other options. In addition we'll review and outline the best strategy for online lead generation follow-up.


The real purchase process - from the dream to reality
David Castaneira, Co-Founder, LeMagIT and Country Manager, TechTarget France

How does a research prospect move through the buying cycle? And how do you, as the vendor, make sure you are in their research path and grab consideration? It's the age old request of B2B marketers but as online lead generation gains traction in France tacts are needed to achieve your goals. We'll go through the buying journey of a project, including purchaser interview statements, as we show the methods of how to capture the buyer's attention and tie it to ROI.




The visual and practical balance of marketing in France – where have we come to in 2016?
Byrony Seifert,Senior Director of International Delivery and Publisher, TechTarget France and DACH

Your sales team wants your brand to be seen. Your management wants your brand to be seen. The problem is that your brand alignment needs are not consistent with your budget. How do you best make this work? In addition the new complex nature of banner serving is getting more and more complicated. Andrew Pearce, our EMEA branding and bespoke expert, will take you through marketing best practices for branding as well as lead you through the "dos" and "donts" of B2B branding.


IT Marketing Panel - Advice and knowledge of demand generation best practices from your peers
Presented by: Géraldine Debauve, Director of Sales, TechTarget France
Panelists: Magali Regnault, Head of Marketing & Communication, T-Systems France
Maud Samagalski, CMO, France, HPE
Isabelle Laguerre, Sr Marketing Manager, Brocade
Jean-Yves Pronier, CMO, Brainwave

In this session Geraldine Debauve, Director of Sales for France, will be conducting a question and answer session with a panel of French marketers. Best practices, advice and learnings will all be asked and answered in this in-depth discussion on how best to execute on your demand generation marketing plans in 2016.


Closing Remarks




"I loved to hear about the technology buying cycle."
"Excellent presentations, interesting data."

Hear from technology marketing experts


New Agenda. New Speakers. Same ROI.

The Worldwide ROI Summit Paris returns with the strategies required to address the challenges facing today's technology marketers.

The summit changed my views on what is driving the buying process. It had lots of great ideas about helping sales through marketing intelligence.

Senior Manager, Channel Marketing, NetApp

I walked away with some good ideas and plan to take them back to my team, vendors, partners.

Marketing Manager, Mainline Information Systems

Very relevant. Great to hear real world stories from peers and target customers.

Senior Director of Marketing, Gridstore

New Panel of IT Buyers to Address the Current IT Landscape
Back by popular demand, we bring you a panel of IT Decision Makers will share their thoughts on where budgets will be allocated in 2016 and what marketers must do to influence purchase decisions. Attendees will have the opportunity to hear firsthand which areas IT departments are looking to increase their spend and the marketing strategies that effectively engage the right decision makers.

New Research on the Content Consumption Preferences of Today's Technology Buyers
Attendees will be first to see the latest from TechTarget's latest Media Consumption Report, identifying the best methods to leverage content to interest, nurture, and engage technology buyers.

New IT Marketing Panel to Help Get More Peer-to-Peer Advice
Bringing you marketers from all company sizes to provide advice and best practices of what they have learned executing on demand generation campaigns in 2015 to 2016.

Register Now and Join More than 50 French Technology Marketers


Hotel California
16 Rue de Berri
75008 Paris, France


Register Now

2016 TechTarget Worldwide ROI Summits

24th March, 2016 | Paris

2015 Presentations | Register

19th April, 2016 | Munich

2015 Presentations | Register

12th May, 2016 | Austin

2015 Presentations | Save your seat

16th June, 2016 | London

2015 Presentations | Save your seat

18th August, 2016 | San Francisco

2015 Presentations | Save your seat

11th October, 2016 | Singapore

2015 Recap | Save your seat

13th October, 2016 | Sydney

2015 Recap | Save your seat

Sponsorship Opportunities 

Geraldine Debauve
Director of Sales TechTarget
Tél : 01 77 32 13 00

Resources for Marketers

Compiled of best practices and white papers, market research reports and ROI driven case studies, TechTarget's Resources for Marketers provides technology marketers the information and insight they need to enhance their strategies.

To see all of the content that is readily available, visit

Mktr2Mktr Blog

TechTarget's blog, Mktr2Mktr, is technology marketers' connection to insight and resources from the TechTarget marketing team. Here, marketers will learn about TechTarget's opinions, resources, and point of views on current marketing initiatives and strategies.

Please visit to join the discussion.

TechTarget Contact

Byrony Seifert
Publisher, France and DACH
+44 (0) 207 186 1449

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