Marketing intelligence is just the beginning

TechTarget's ROI Summit Austin introduces marketers to a new way of making decisions that guarantees pipeline growth and revenue.

Technology marketers are all on a quest to identify where the IT projects are located among their prospects and how to deliver true opportunities to their sales teams. On March 5th, TechTarget will spend the morning with more than 75 Austin-based marketers to discuss the mandate that has been placed on them to become more intelligent with their programs and strategies. Listed below are just a few of the topics that will be covered over the course of the morning.

  1. The power of intelligence and tips on how to inject data analytics into your marketing
    1. Insights that readily available data can provide marketers when running programs
    2. Effective ways to leverage intelligence and convert information into revenue
    3. The role intelligence plays across your marketing to improve the selling process

  2. Actionable applications around content marketing best practices
    1. Develop, map and review buyer personas, content attributes and content engagement
    2. Explore external sources of intelligence through LinkedIn, Twitter, Blogs
    3. Personalize your content to meet the different needs of your customers
    4. Build a plan of attack and leverage all available tools and resources, especially social media

  3. Hear direct from Senior IT Decision Makers: Live and unplugged
    1. The decision making process, considerations, and influencers for today's IT executive
    2. How IT pros regard established brands versus new players
    3. The most effective ways for marketers to surround buying teams throughout the sales cycle
    4. Which marketing strategies have been successful and which have failed at engaging Senior IT decision makers and their budgets

Register now and join your marketing peers from leading technology organizations such as AMD, CacheIQ, Dell, LifeSize, NetApp, VMware and many others.

An event designed by marketers for marketers

This exclusive, technology marketing event demonstrates all the latest, successful intelligence driven marketing techniques, engagement metrics, social media strategies, and best practices proven by hundreds of worldwide technology vendors.

Worldwide ROI Summit Video



8:00 AM - 9:00 AM

Registration and networking breakfast

9:00 AM - 10:00 AM

Session in detail

Market Intelligence Live! Senior IT Panel Discussion

Jon Brown, Vice President, Market Intelligence
Senior IT Panelists


10:15 AM - 11:00 AM

Session in detail

Intelligence Driven Marketing: Creating a sales addiction to marketing

Courtney Kay, Vice President, Field and Product Marketing

11:00 AM - 11:45 PM

Session in detail

Intelligence Driven Sales: Changing the revenue game in 2014

Justin Hoskins, Vice President, Product Innovation and Architecture
Jeff Ramminger, Senior Vice President, Field/Product Marketing and Client Consulting

11:45 AM - 12:00 PM

Closing remarks

Peter Ross, Vice President, Corporate Marketing

12:00 PM - 1:00 PM

Interactive "Lunch and Learn" Breakouts


Jon Brown Jon Brown Bio
Vice President, Market Intelligence
Justin Hoskins Justin Hoskins Bio
Vice President, Product Innovation and Architecture
Courtney Kay Courtney Kay Bio
Vice President, Field and Product Marketing
Jeff Ramminger Jeff Ramminger Bio
Senior Vice President, Field/Product Marketing and Client Consulting
Peter Ross Peter Ross Bio
Vice President, Corporate Marketing
whyattend graphic

Network with peers on best practices

Interactive "Lunch and Learn" Breakouts

Following the mornings general sessions, you are encouraged to join your marketing peers for lunch to network, learn and discuss the following topics with TechTarget representatives.

Latest Media Consumption Research

TechTarget's research report, Content essentials for technology buying teams worldwide, evaluates the content consumption and vendor engagement preferences of technology buyers in all regions. This breakout will showcase the results from the report and discuss what it means for marketers.

Brand Intelligence

Join your peers for an interactive discussion on the best methods to convert branding into buying among your target audience.

IT Deal Alert™ Hands On Demos

TechTarget's newest product, IT Deal Alert is revolutionizing the way organizations are identifying active, sales-ready accounts for their sales teams. This breakout session will give attendees an in-depth look into the solution.

ROI Summit Blog

Featured on TechTarget's Mktr2Mktr Blog, these posts will help you provide insights on Intelligence Driven Marketing and prepare you for ROI Summit Austin.

Sales Intelligence – A Revenue Marketer’s Secret Weapon for 2014
This post focuses in on the critical importance of sales intelligence and how marketing and sales can work together to use intelligence to improve revenue.

TechTarget ROI Summit Returns to Austin, TX - March 5
Learn 5 reasons to attend TechTarget's upcoming ROI Summit Austin event on Intelligence Driven Marketing for technology marketers on March 5, 2014.

Intelligence Driven Marketing in Austin, TX
This post provides a brief recap of the 2013 ROI Summit in Austin. See what your peers had to share.

A New Era of Intelligence Driven Media
TechTarget is ushering in new era of intelligence driven media and forward-thinking model that will re-define technology publishing over the next decade.

Why Marketing Data is Useless without Intelligence
This post explores the differences between data and intelligence and arms marketing and sales with methods to turn data into actionable intelligence.

Rethinking Customer Engagement
This post advises how marketers can take customer engagement to the next level by reading digital body language and practicing intelligence driven marketing.

Account-Based Marketing: Time to Take it Seriously
This post discusses how Account-Based Marketing has moved from just an interesting concept to a key component of your marketing mix and tool for relevance in a sales-centric world.

Using customer insight to make data-driven marketing decisions
This post educates marketers on how to transform their marketing strategy, use customer insight to make data-driven marketing decisions. Group customers via Retention, Acquisition, Development model.

Sponsorship opportunities

Sponsors are an integral component of the Summit and a chance to speak with key IT marketers about your solutions. For information about our sponsorship packages, click here.

To learn more, contact:

Pam Barros
Sales Manager
TechTarget Business Applications & Architecture Media
Phone: 617-431-9696

Hotel and city information

Date and Location

March 5, 2014
Westin Austin at the Domain (directions)
11301 Domain Dr.
Austin, Texas 78758 USA
Tel: 1-512-832-4197

TechTarget contact

For questions about registration contact:

Gregg Albee
Delegate Relations

For questions about session content, speakers, etc. contact:

Sandra Nangeroni
Director of Customer Engagement

TechTarget ROI Advisory Board

We owe a special thanks to all of the members of our ROI advisory board for helping us to bring together such a polished and helpful events. They have been the guiding voices in helping us field many successful events over the past 4 years along with instructing us on new research direction to serve the entire technology marketing field better.

Chris Bagmall Chris Bagnall Bio
Managing Director, EMEA
DWA Media
Chad Carlson Chad Carlson Bio
Director of Global Advertising
Kirsten Cox Kirsten Cox Bio
Director of Product & Programs Marketing, EMEA, CA Technologies
Ed Gaudet Ed Gaudet Bio
Chief Marketing Officer
Stuart Giddings Stuart Giddings Bio
Managing Director
Just International
James Goodfellow James Goodfellow Bio
Demand Generation Manager
DataFlux Corporation
Victoria Grey Victoria Grey Bio
Senior Vice President of Marketing
Isabelle Kane Isabelle "Iz" Kane Bio
Vice President, Client Services
DWA Media
Tamina Plum Tamina Plum Bio
Worldwide Business Director ZenithOptimedia
Eric Jan Schmidt Eric-Jan "EJ" Schmidt Bio
Vice President, Corporate Marketing
Hitachi Data Systems