2013 Archive: Achieve predictable marketing ROI in an unpredictable environment

Essential tools and resources to help technology marketers from start-up to enterprise maximize ROI and gain competitive advantages

A must attend for marketers

Whether you are managing marketing initiatives for a Fortune 500 company or an emerging start-up, you are contending with an unpredictable economy that delivers unpredictable prospects and customers. Despite today's challenging environment you must be more intelligent about the investments you make to market your products and solutions to the right prospects at the right time or risk missing opportunities to engage serious buyers. This year's event features a packed agenda with in-depth, interactive sessions and unique perspectives to help you make the right marketing decisions to accelerate growth no matter your company size.

Join us and discover:

  • *New* targeted breakout tracks for both SMB and Enterprise marketers.
  • Better intelligence to anticipate prospect needs, identify active accounts, and know where IT deals are happening.
  • Proven ways to drive tighter sales and marketing alignment and grow your pipeline.
  • How to standout from your competition with innovative brand, demand, and social platforms.
  • 10 "Quick Tips" on Intelligence Driven Marketing Strategies to accelerate growth and make every dollar count.

The only event dedicated to technology marketing

This exclusive, senior technology marketing event demonstrates all the latest, successful online lead generation marketing techniques, brand engagement metrics, social media strategies, methods to prove ROI, and new best practices proven by hundreds of recent campaigns and new research.

Join your peers from AMD, Dell, VMware, CacheIQ, LifeSize, SailPoint, and many other Austin technology vendors in learning how to improve your online campaigns and prove ROI.

2013 Archive: Agenda and breakout sessions

 Print

8:00 AM - 8:50 AM

Registration and breakfast

8:50 AM - 9:00 AM

Session in detail

Introduction: How to be an intelligence driven marketer in a tough economic climate

Mike Cotoia, Chief Operating Officer

Peter Ross, Vice President, Corporate Marketing

9:00 AM - 9:45 AM

Session in detail

"Walk a mile in their shoes" – Featuring new research findings and a discussion with IT decision-makers

Jon Brown, Publisher, CIO and Strategic Markets
Tracks:

SMB Marketer Track

Enterprise Marketer Track

9:45 AM - 10:25 AM

Breakout in detail

3 steps to a comprehensive (but quick and affordable) content plan

Courtney Kay, Vice President, Field and Product Marketing

Breakout in detail

Audience engagement circa 2013: Best practices and results from your enterprise peers

Heather Berggren, Senior Marketing Program Manager, M&A Integration, Dell

Jeff Ramminger, Senior Vice President, Field/Product Marketing and Client Consulting

Break

10:35 AM - 11:15 AM

Breakout in detail

A roadmap to marketing success: Marketing strategies that support your fastest route to market

Aly Hewitt, Senior Media Manager, Dell (formerly Quest)

Peter Ross, Vice President, Corporate Marketing

Breakout in detail

Innovate or fade away: Standing out from your competition

Andy Briney, Senior Vice President, Custom Media

11:15 AM -11:55 AM

Breakout in detail

Make every lead count: Key steps to converting more leads to opportunities

Justin Hoskins, Vice President, Product Innovation and Architecture

Breakout in detail

Leveraging marketing intelligence: Maximizing opportunities and driving tighter sales and marketing alignment

Jeff Ramminger, Senior Vice President, Field/Product Marketing and Client Consulting
Break

12:10 PM - 12:35 PM

Session in detail

Get in the fast lane: Grow your pipeline with intelligent prospecting tools that alert you when active technology deals are happening

Justin Hoskins, Vice President, Product Innovation and Architecture

12:35 PM - 1:00 PM

Session in detail

10 quick tips for intelligence driven marketing

Andy Briney, Senior Vice President, Custom Media

Jon Brown, Publisher, CIO and Strategic Markets

Jeff Ramminger, Senior Vice President, Field/Product Marketing and Client Consulting

1:00 PM - 2:00 PM

Networking lunch/Closing remarks

Peter Ross, Vice President, Corporate Marketing

Speakers and experts

Heather Berggren Heather Berggren Bio
Senior Marketing Program Manager,
M&A Integration, Dell
Aly Hewitt Aly Hewitt Bio
Senior Media Manager, Dell
(formerly Quest)
Mike Cotoia Mike Cotoia Bio
Chief Operating Officer
Andy Briney Andy Briney Bio
Senior Vice President, Custom Media
Jon Brown Jon Brown Bio
Publisher, CIO and Strategic Markets
Justin Hoskins Justin Hoskins Bio
Vice President, Product Innovation and Architecture
Courtney Kay Courtney Kay Bio
Vice President, Field and Product Marketing
Jeff Ramminger Jeff Ramminger Bio
Senior Vice President, Field/Product Marketing and Client Consulting
Peter Ross Peter Ross Bio
Vice President, Corporate Marketing
whyattend graphic

Reasons to attend

#1:

Draw from thousands of proven methods and experiences

Examples from leading technology marketers provide direct knowledge of the most effective strategies and executions related to brand and demand convergence.
#2:

Customized agenda for SMB and enterprise marketers

Brand new two-track schedule that provides direct insight on strategies that fit your organization and are ready to implement immediately.
#3:

A peek into the minds of your target audience

Discover what content and media senior IT professionals prefer-an better yet, what converts them.
#4:

Exclusive access to online marketing innovations with tested results

Engagement, dwell time, interaction reports and detailed histories of online actions delivered through new and innovative platforms to enhance your campaigns.
#5:

Network with your senior technology marketer peers

Gain new perspectives on marketing enhancements and challenges while connecting with peers through interactive sessions.

Special networking opportunities

Throughout the event, you will have unlimited opportunities to meet the other attendees, your technology marketer peers and the presenters with similar interests and challenges.

Take the opportunity to network with your peers while learning about the latest technology marketing trends and best practices.

Sponsor

Hotel and city information

Date and Location

February 28, 2013
Hilton Austin (directions)
500 East 4th Street
Austin, Texas 78701 USA
Tel: 1-512-482-8000

TechTarget contact

For questions about session content, speakers, etc. contact:

Sandra Nangeroni
Director of Customer Engagement
snangeroni@techtarget.com

For questions about your registration contact:

Alex Kyros
Delegate Relations
akyros@techtarget.com

TechTarget ROI Advisory Board

We owe a special thanks to all of the members of our ROI advisory board for helping us to bring together such a polished and helpful events. They have been the guiding voices in helping us field many successful events over the past 4 years along with instructing us on new research direction to serve the entire technology marketing field better.

Chris Bagmall Chris Bagnall Bio
Managing Director, EMEA
DWA Media
Chad Carlson Chad Carlson Bio
Director of Global Advertising
Oracle
Kirsten Cox Kirsten Cox Bio
Director of Product & Programs Marketing, EMEA, CA Technologies
Ed Gaudet Ed Gaudet Bio
Chief Marketing Officer
Imprivata
Stuart Giddings Stuart Giddings Bio
Managing Director
Just International
James Goodfellow James Goodfellow Bio
Demand Generation Manager
DataFlux Corporation
Victoria Grey Victoria Grey Bio
Senior Vice President of Marketing
Nexsan
Isabelle Kane Isabelle "Iz" Kane Bio
Vice President, Client Services
DWA Media
Tamina Plum Tamina Plum Bio
Worldwide Business Director ZenithOptimedia
Eric Jan Schmidt Eric-Jan "EJ" Schmidt Bio
Vice President, Corporate Marketing
Hitachi Data Systems

TechTarget cares about your privacy.Read our Privacy Statement.
© TechTarget. To report issues with this Web site, please contact

TechTarget, 275 Grove Street, Newton, MA 02466