Achieve predictable marketing ROI in an unpredictable environment

Essential tools and resources to help technology marketers from start-up to enterprise maximize ROI and gain competitive advantages

A must attend for marketers

Whether you are managing marketing initiatives for a Fortune 500 company or an emerging start-up, you are contending with an unpredictable economy that delivers unpredictable prospects and customers. Despite today's challenging environment you must be more intelligent about the investments you make to market your products and solutions to the right prospects at the right time or risk missing opportunities to engage serious buyers. This year's event features a packed agenda with in-depth, interactive sessions and unique perspectives to help you make the right marketing decisions to accelerate growth no matter your company size.

Join us and discover:

  • *New* targeted breakout tracks for both SMB and Enterprise marketers.
  • Better intelligence to anticipate prospect needs, identify active accounts, and know where IT deals are happening.
  • Proven ways to drive tighter sales and marketing alignment and grow your pipeline.
  • How to standout from your competition with innovative brand, demand, and social platforms.
  • 10 "Quick Tips" on Intelligence Driven Marketing Strategies to accelerate growth and make every dollar count.

The only event dedicated to technology marketing

This exclusive, senior technology marketing event demonstrates all the latest, successful online lead generation marketing techniques, brand engagement metrics, social media strategies, methods to prove ROI, and new best practices proven by hundreds of recent campaigns and new research.

Join your peers from AMD, Dell, VMware, CacheIQ, LifeSize, SailPoint, and many other Austin technology vendors in learning how to improve your online campaigns and prove ROI.

Agenda and breakout sessions

Speakers and experts

Speaker Name Bio
IBM Business Unit Executive,
whyattend graphic

Reasons to attend

#1:

Draw from thousands of proven methods and experiences

Examples from leading technology marketers provide direct knowledge of the most effective strategies and executions related to brand and demand convergence.
#2:

Customized agenda for SMB and enterprise marketers

Brand new two-track schedule that provides direct insight on strategies that fit your organization and are ready to implement immediately.
#3:

A peek into the minds of your target audience

Discover what content and media senior IT professionals prefer-an better yet, what converts them.
#4:

Exclusive access to online marketing innovations with tested results

Engagement, dwell time, interaction reports and detailed histories of online actions delivered through new and innovative platforms to enhance your campaigns.
#5:

Network with your senior technology marketer peers

Gain new perspectives on marketing enhancements and challenges while connecting with peers through interactive sessions.

Special networking opportunities

Throughout the event, you will have unlimited opportunities to meet the other attendees, your technology marketer peers and the presenters with similar interests and challenges.

Take the opportunity to network with your peers while learning about the latest technology marketing trends and best practices.

Sponsors

Hotel and city information

Date and Location

Hyatt Regency San Francisco Airport (directions)
1333 Bayshore Highway
Burlingame, California, USA 94010
Tel: 650-347-1234

A discounted room rate of $169/night plus taxes is available to Summit attendees depending on availability, and must be booked by Friday, August 26th

TechTarget contact

For questions about session content, speakers, etc. contact:

Sandra Nangeroni
Director of Customer Engagement
snangeroni@techtarget.com

For questions about your registration contact:

Alex Kyros
Delegate Relations
akyros@techtarget.com

TechTarget ROI Advisory Board

We owe a special thanks to all of the members of our ROI advisory board for helping us to bring together such a polished and helpful events. They have been the guiding voices in helping us field many successful events over the past 4 years along with instructing us on new research direction to serve the entire technology marketing field better.

Speaker Name Bio
IBM Business Unit Executive,
Speaker Name Bio
IBM Business Unit Executive,
Speaker Name Bio
IBM Business Unit Executive,

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