Achieve predictable marketing ROI in an unpredictable environment

The technology landscape has changed; it's time for B2B marketers to adapt and become more intelligence driven.

Whether you are managing marketing initiatives for a Fortune 500 company or an emerging start-up, you are contending with an unpredictable economy that delivers unpredictable prospects and customers. Despite today's challenging environment you must be more intelligent about the investments you make to market your products and solutions to the right prospects at the right time or risk missing opportunities to engage serious buyers.

If you are ready to become an Intelligence Driven Marketer and prove marketing ROI, don't miss out on this free, networking event.

This year's summit features two days, with packed agendas, interactive sessions and unique perspectives customized to your company size and marketing budgets. Day one, October 29th, will featured insights and success stories for midsize and enterprise companies while day two, October 30th, will feature sessions and guidance for small and emerging companies. Be sure to look at the agendas for each and determine which day you would like to attend.

See what your marketing peers from Austin and San Francisco said about this year's summit.

  • "Great summit, lots of great insight. Closing session gave me lots of food for thought." - Demand Generation Manager, Planview
  • "I got some good ideas and plan to take them back to my team, vendors, and partners." - Marketing Manager, Mainline Information Systems
  • "I'm new to IT marketing and I learned a lot, and I will see what TechTarget has for newbies like me." - Social Media Specialist, Dell

So register now and become a more intelligence driven marketer.

Learn more about the Online ROI Summit by reading some recent posts on the TechTarget Mktr2Mktr blog

Getting content from content

It's not about you.....it's about your customers

Four reasons to attend the TechTarget Boston ROI Summit

Engage with the best and brightest at the TechTarget Boston ROI Summit

Reasons to attend this year's Online ROI Summit

Agendas customized to your marketing challenges

Each day will provide the insights and takeaways that small, midsize, and large organizations can implement immediately.

A panel of senior IT decision makers

Hear firsthand what IT buyers need to consider when making a technology purchase and what they believe marketers must do to grab their attention and budget.

Access to the latest prospecting tools

Attendees will learn about the latest tools available to better identify where technology deals are happening and how their marketing peers are utilizing them.

In-depth insights on the interaction patterns of IT buyers

Learn how to identify your "best" users and how to optimize more engagement from them.

Unlimited networking opportunities

Gain new perspectives on marketing enhancements and challenges from your peers throughout each day.

And much more...

Agenda

For marketers who work at midsize and enterprise companies

Tues. Oct. 29th

Resources and insights into building a comprehensive and effective marketing strategy

Click here for the Midsize and Enterprise Companies agenda

For marketers who work at small and emerging companies

Wed. Oct. 30th

Best practices and guidance into maximizing opportunities, increasing brand awarness and growing market share

Click here for the Small and Emerging Companies agenda

Speakers and experts

Kris Bondi Kris Bondi Bio
Vice President, Marketing, Moka5
Larry Bolick Larry Bolick Bio
Chief Information Officer, Aquent 
Patty Foley-Reid Patty Foley-Reid Bio
Director, Product and Solutions Marketing, Veracode
Randall Gamby Randall Gamby Bio
Master Enterprise Security Architecture Consultant
GOphir Gol Ophir Bio
Senior IT Executive, Financial Services Industry
Kevin Stokes Kevin Stokes Bio
Chief Information Officer, Town of Brookline
Greg Strakosch Greg Strakosch Bio
Chairman, Chief Executive Officer and Co-Founder
Mike Cotoia Mike Cotoia Bio
Chief Operating Officer
Andy Briney Andy Briney Bio
Senior Vice President, Custom Media
Jon Brown Jon Brown Bio
Vice President, Market Intelligence
Renee Cormier Renee Cormier Bio
Director, International Marketing and Operations
Justin Hoskins Justin Hoskins Bio
Vice President, Product Architecture and Innovation
Courtney Kay Courtney Kay Bio
Vice President, Field and Product Marketing
Garrett Mann Garrett Mann Bio
Director, Corporate Marketing
Jeff Ramminger Jeff Ramminger Bio
Senior Vice President, Field/Product Marketing and Client Consulting
Peter Ross Peter Ross Bio
Vice President, Corporate Marketing
whyattend graphic

Frequently asked questions

#1:

What is the difference between the two days?

Tuesday, October 29th caters to marketers from midsize and enterprise companies and Wednesday, October 30th will highlight marketing best practices and showcase examples for those from small, emerging technology companies.

#2:

What if I am unable to attend the day that is best aligned to my company size?

You are more than welcome to attend either day as both will give you detailed information and actionable takeaways to help you become an intelligence driven marketer and maximize marketing ROI.

#3:

If I sign up for one day, and my schedule changes can I attend the other day instead?

Yes. If you are unable to make the day you initially registered for, simply notify the TechTarget representative who approves your registration that you wish to change the day you attend.

#4:

Why the updated format?

Many of our past attendees have requested to see examples, discover best practices and hear from marketers that have similar constraints (resources, budget size, etc.) to their current organization. We hope this new format and agenda addresses these concerns and creates a better summit experience for all attendees.

#5:

What is the cost to attend?

This event is a free service we provide to our customers and other technology marketers. Simply register and a TechTarget representative will contact you and provide more details.

Special networking opportunities

Throughout the event, you will have unlimited opportunities to meet the other attendees, your technology marketer peers and the presenters with similar interests and challenges.

Take the opportunity to network with your peers while learning about the latest technology marketing trends and best practices.

Sponsors

To learn about sponsoring the Online ROI Summit, please click here.

Venue information

Date and Location

October 29 or 30, 2013
TechTarget Corporate Headquarters (directions)
275 Grove St.
Newton, MA 02466
Phone: 617-431-9200
*For GPS users, please enter Auburndale as town/city

TechTarget contact

For questions about session content, speakers, etc. contact:

Sandra Nangeroni
Director of Customer Engagement
snangeroni@techtarget.com

For questions about your registration contact:

Jen Tobin
Delegate Relations
jtobin@techtarget.com

TechTarget ROI Advisory Board

We owe a special thanks to all of the members of our ROI advisory board for helping us bring together such a polished and helpful event. They have been the guiding voices in helping us field many successful events over the past 5 years along with instructing us on new research directions to serve the entire technology marketing field better.

Chris Bagnall Chris Bagnall Bio
Managing Director, EMEA
DWA Media
Chad Carlson Chad Carlson Bio
Director of Global Advertising
Oracle
Kirsten Cox Kirsten Cox Bio
Director of Product & Programs Marketing, EMEA, CA Technologies
Ed Gaudet Ed Gaudet Bio
Chief Marketing Officer
Imprivata
Stuart Giddings Stuart Giddings Bio
Managing Director
Just International
James Goodfellow James Goodfellow Bio
Demand Generation Manager
DataFlux Corporation
Victoria Grey Victoria Grey Bio
Senior Vice President of Marketing
Nexsan
Isabelle Kane Isabelle "Iz" Kane Bio
Vice President, Client Services
DWA Media
Tamina Plum Tamina Plum Bio
Worldwide Business Director
ZenithOptimedia
EJ Schmidt Eric-Jan "EJ" Schmidt Bio
Hitachi Data Systems