TechTarget Advisory Board
This new group of senior marketers is once again the backbone of the TechTarget Online ROI Summit. By working closely with the TechTarget ROI Consulting team, they have been invaluable in helping us better understand the needs of technology marketers and produce an event that is practical, useful and so well received.
Chris Bagnall
Managing Director, EMEA
DWA
Chris is the EMEA Managing Director for DWA, the leading independent global media buying agency for technology organizations. His wealth of knowledge in the media and demand generation space has help service and deliver successful media programs for literally hundreds of tech organizations over the years within his agency.
Previously, Chris has worked for a number of tech and telecom companies, most recently at Cable and Wireless where he was responsible for their European advertising and sponsorship strategy.
Based in London, Chris runs a team of media planning professionals and is part of a company with global coverage and offices in San Francisco, Sydney and Singapore.
Michael Brenner
Director of Online Marketing
SAP
Michael is Director, Online Marketing for SAP's North American Field Marketing team. At SAP, Michael drives a centralized online lead-generation program through 3rd-party media in support of the company's Large Enterprise and Small to Midsize market segments.
Michael started his career with The Nielsen Company, where he spent nearly 10 years in sales, product marketing and senior marketing roles in regional and global marketing. While at Nielsen, Michael helped drive the successful rollout of Nielsen's first global on-demand software solution.
Chad Carlson
Senior Director of Global Online Advertising & Demand Generation
Oracle
Chad Carlson is Senior Director of Global Online Advertising & Demand Generation at Oracle. He is also responsible for the worldwide operations of the centralized advertising organization and oversees global agency management. In this role, he leads the go-to-market advertising campaigns for demand generation of Oracle's products and solutions.
Prior to joining Oracle in 2007, Chad was Chief of Staff for the Brand & Advertising group at Sun Microsystems; he has a strong technology brand and advertising background, both client-side and at external agencies, on clients such as Bank of America, Microsoft and Apple. Chad is also a member of the Board of Directors of the Marine Mammal Center in Sausalito, CA.
Jeff Day
Director of Marketing
Apptio
Jeff is the Director of Marketing for Apptio, an on-demand IT Cost Transparency solutions company. Previous to Apptio, Jeff ran outbound marketing for the Scalable NAS group at HP. As Director of Marketing Programs for PolyServe, Jeff drove marketing strategy, lead generation, communications, web marketing and other outbound marketing programs. Jeff has over 13 years of engineering and marketing experience in high-tech industries, including positions with Sun Microsystems, Lane 15 Software and Intel's Xeon Processor group. He received his MBA from the University of Texas at Austin and a BSEE from University of Washington in Seattle.
Jon Friedman
Director of Marketing
Fiberlink
Jon Friedman is Director of Marketing for Fiberlink, a leading provider of Mobility-as-a-Service offerings that help enterprises manage and protect mobile workers and data. He manages Fiberlink’s online lead generation programs and collateral development. Jon speaks at technology conferences, and has written articles for publications such as Computerworld, LinuxWorld Magazine, and Datamation. He has degrees from Yale and the Harvard Business School and over 20 years experience with high tech companies including Astaro, ePresence/Banyan Systems, EPiCON, Wang and Unisys.
Ed Gaudet
Senior Vice President of Corporate Development and Marketing
Liquid Machines
Ed brings more than 15 years of high-tech marketing experience to Liquid Machines. Most recently, Ed was Vice President of Worldwide Marketing for IONA Technologies, the leading e-business platform provider for Web services integration. During his three-year tenure at IONA, Ed was responsible for overall corporate branding; product, partner and field marketing; and corporate communications. As a member of the senior management team, Ed contributed to the company’s overall business and operating strategies, which generated more than $181 million in revenue in 2001.
James Goodfellow
Demand Generation Manager
DataFlux Corporation
In his role as demand generation manager for DataFlux, James is responsible for planning, optimization and measurement of demand generation activities. He has built a solid career around developing and managing profitable marketing programs for technology companies at both the start-up and the enterprise level. James earned a B.B.A. in marketing from Radford University.
Isabelle "Iz" Kane
Vice President of Media
PJA Advertising and Marketing
Iz knows technology marketing. She knows how to reach decision makers. She knows how to engineer media-partner program models that make the most of your media dollar. She knows how to create innovative pay-for-performance programs. And she knows the future of technology marketing lies beyond the traditional mix of media channels. So she’s always looking for new channels, new program models, and new ways to harness the potential of user-generated media. All of which, of course, explains why she knows so much.
Cheryl Max
Director, Functional Capabilities, World Wide Demand Programs
IBM
Anita O'Malley
Senior Marketing Manager
Agilysys
Anita is currently the Senior Marketing Manager for Agilysys NJ, Sun Microsystems’ largest national reseller. Most recently, she was an integral part of the team that led Innovativ’s merger with Agilysys, a leading provider of IT solutions to corporate and public-sector organizations. Formerly Corporate Marketing Director of Innovativ, she built the company’s entire marketing department; defining the corporate brand, architecting strategic marketing plans and managing all lead generation activities for the $260 million company. Marketing programs designed and executed by Anita have won multiple industry awards from best newsletter to excellence in internal employee relations.
Anita holds a B.S. degree in Corporate Communications from Boston University, with post graduate studies in graphic design at New York City’s prestigious School of Visual Arts.
Dick Reed
CEO
Just Media
Eric-Jan "EJ" Schmidt
Vice President, Corporate Marketing
Hitachi Data Systems
Eric-Jan Schmidt, Vice President, Corporate Marketing, is responsible for the corporate marketing strategy, corporate communications including investor relations, global customer database, briefing centers and integrated programs initiatives for Hitachi Data Systems. Previously Mr. Schmidt served as director of worldwide marketing for EMC, where he was responsible for the company’s corporate marketing efforts in the backup, recovery and archiving segment. Mr. Schmidt was educated at Amsterdam School of Business, University of Amsterdam and Harvard Business School.
Chuck Shaw
Senior Vice President, Director of Client Services
ID Media
Chuck has directed media strategy for both offline and online accounts for over 16 years. As the instructor for New York University’s Masters course in Integrated Marketing Strategies since 1998, Chuck is a leading expert in an area that is increasingly challenging as media has continued to proliferate. Chuck has been SVP, Director of Client Services at ID Media since 2004. Drawing upon his broad experience in technology, healthcare, financial services, and entertainment, Chuck has overseen clients including CA, HP, Merck, Medco, UnitedHealth Group/AARP, and United Online.
Seema Sheth-Voss
Program Director, Marketing
IBM Software Group
Seema currently leads outbound marketing for the Rational brand within IBM Software Group. In this role she is responsible for messaging, strategy, demand programs for the brand’s requirements and testing software products as well as numerous brand transformation initiatives. Prior to this role, she led the launch of an industry-recognized program called PartnerWorld Industry Networks targetted at software vendors; this program drove $950M in revenue for IBM in two years.
Seema started her career in the wireless industry with Harris Corp. and Lucent Technologies and brings over 15 years of broad technology marketing and business experience. A hands-on leader, she is known for her rigor in problem solving, building winning teams and forging tight relationships to get things done. She received her MBA from the MIT Sloan School and has a M.S. from Renssalear Polytechnic Institute.
Steve Weeks
Senior Manager of World Wide Advertising
Adobe Systems Inc.
Steve has over 15 years experience in building successful global brand and advertising communications for Adobe Systems, Hewlett-Packard, and PeopleSoft. He has held media and account management positions at advertising agencies including Hal Riney & Partners, and Young & Rubicam where he managed leading brands such as Wells Fargo, Chevron, and Clorox. Steve is a native of the San Francisco Bay Area and currently resides in San Jose with his wife and two children.
Mike Weir
Senior Segment Leader
CDW
Mike Weir is a Senior Segment Leader for CDW's Commercial business unit where he is responsible for sales enablement and marketing to Emerging & Enterprise Businesses. In this role, he oversees the integrated marketing plan to create awareness and demand for CDW's product and solution capabilities within the United States. In addition, they maintain a robust sales enablement program to drive alignment between Sales & Marketing to create an exceptional customer experience.