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Reasons to Attend

The TechTarget Online ROI Summit gives you the only chance you’ll have this year to interact with your technology marketing peers and talk to IT buyers that evaluate and purchase your products. But that's just the beginning, see the top 5 reasons to attend below.

From market-specific breakout sessions and the "Birds of a Feather" luncheon, to our evening reception, this event ensures you the chance to hear what online media are efficiently reaching each type of IT buyer and teaches what to do to improve the results you're getting today.

 

Top 5 Reasons to Come to This Year’s Summit All Point to ROI

#1 - See what works and what doesn’t from hundred of TechTarget campaigns

  • The most common mistakes to avoid in generating leads
  • Email tactics that drastically improve impact
  • Video best practices to ensure your investment delivers
  • Virtual tradeshow tips to leave attendees with a lasting impression
  • Landing page, lead nurturing/re-messaging, podcast, and whitepaper best practices – with detailed examples and take-home tips

#2 - Your marketing peers share detailed examples of their successes and struggles, with actual revenue results revealed

Senior marketers from Hitachi, HP, Oracle, Tableau Software, VersionOne, Data Domain, Just Media and several other enterprise technology vendors in your space and just like you will be present on stage to explain their most successful campaigns and how they overcame earlier roadblocks to online success.

You'll have the rare chance to talk with your peers about their online campaigns and how they are successful in tracking results, reporting to management, and using the information they collect to make better media decisions and marketing investments.

#3 - Get closer to your audience

Once again, we bring you into direct contact with the actual IT buyers that you’re trying to understand, reach, and influence every day. There’s no better time to improve your understanding of your audience than now, and there’s no better way than talking with them about the changes they're seeing from this shifting economy. You'll also have the chance to review the latest research with them on how they use search and all online media.

  • New Google research on the IT purchase process
  • Purchase intentions studies on each specific IT market
  • Media consumption data on new and established online media

Plus, with budgets shrinking and companies prioritizing, we’ll reveal the best future IT market opportunities to make your investments deliver better ROI.

#4 - Learn to generate the right prospects for your sales pipeline and convert them to revenue

Our goal this year is to help technology marketers simplify the complexity of online marketing and to demonstrate proven efficient and effective paths to achieve better ROI - based on TechTarget's experiences running thousands of online marketing programs.

Each session is focused on explaining the difference between an ordinary media buy and an extraordinary media campaign. They are filled with detailed examples of how to optimize your demand generation efforts with tips on leveraging activity analysis and custom re-messaging to attract the most sales qualified leads (SQLs).

We will also explain how IT buyer online research trends and behaviors should guide your online content strategies.

#5 - Hands-on training in the media you’re already buying

The new format of our workshops means you will get to experience the online media that’s performing best and see the difference between successful execution and missing your campaign goals.

Topics include:

  • Email marketing strategy from lead generation to nurturing and every element that goes into making a great campaign and building real customer relationships.
  • Two social media training workshops - one for the novice and one for the well-established. You'll get to choose if you need to learn proper Twitter ettiquette and see examples of how it's applied to marketing, or learn new techniques for building your presence, establishing thought leadership and measuring ROI through social media.
  • Join a moderated roundtable discussion on proven practices for tracking online results and evaluating your media buys. Your peers from the morning session will once again be sharing details on their campaigns and explain how they were able to track each media placement to actual revenue.
  • Learn the top tips of our recognized authorities and leave with a clear to-do list of improvements for your own campaign.