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Reasons to Attend

Expand your network of IT marketing peers

The TechTarget Online ROI Summit offers a great opportunity for you to connect with your peers — senior technology marketers. From market-specific breakout sessions and the "Birds of a Feather" luncheon to our evening reception, our conference ensures you the chance to meet and engage with other IT marketers facing the exact same challenges you have.

Current registrants scheduled to attend include:

  • Director of Corporate Marketing and Communication for AMCC
  • Senior Marketing Manager for AMD
  • Product Marketing Director for CA
  • Senior Partner Marketing Manager for EMC
  • Integrated Marketing Manager for Intel
  • Channel Marketing Manager for NetApp
  • Director of Integrated Marketing Communications for SAP
  • VP of Marketing for Sensage
  • Director of Online Marketing & Ecommerce for Symantec
Learn to survive the ever-changing media landscape in this tightening economy.

We know you have limited resources, so this year's Online ROI Summit is dedicated to giving you ways to prove more immediate ROI and use the newest, most efficient online media trends.

All sessions will leave you with concrete tips on how to,

  • Run proven new media that will deliver ROI now,
  • Use multivariate testing to determine what is working the best for you,
  • Improve your content distribution through better search engine marketing,
  • Take advantage of channel marketing partnerships to see greater revenue returns
Hear the latest online marketing strategies and campaign tactics from experts and peers across the IT industry.

Do you know...

  • How CDW takes advantage of pre-approved co-op programs?,
  • How to develop a go-to-market content strategy that can't miss?,
  • How HP has developed its successful channel relationships?, or
  • How to use multivariate testing to achieve the most efficient ROI from your online programs?

Leverage the knowledge of a team of campaign consultants and other top marketers to learn new ways to establish your market presence and prove ROI. TechTarget will share the key factors that generate top media performance, while providing actionable suggestions on how to achieve optimal results.

Understand how IT buyers actually navigate their way through the maze of online media offerings

Learn from the TechTarget "IT Media Consumption Report 2008", why IT marketers perceptions don't quite measure up with IT buying process realities. Several sessions will feature panels of IT buyers commenting on how to best reach them through media channels like white papers, webcasts and peer collaboration sites. Expect candid commentary from them, as they will reveal what does and doesn’t influence their consideration of a vendor’s product.

Four intensive workshops

Special, hands-on workshops with customer panels and open, expert discussions exploring the complex topics you need to understand the most. These will allow you to roll up your sleeves for a peer discussion guided by the online experts.

Workshops include:

  • Online Marketing without Breaking the Bank
  • Online Media Review with Best Practices and Tips for Proving ROI
  • Building Content to Match your Go-to-Market Strategy
  • Reaching, Training and Retaining Resellers - and Helping them Sell for You

Learn from your marketing colleagues’ actual online experiences

Find out exactly what your colleagues are doing to optimize their online campaigns to support company strategies and attain ROI goals. Marketing executives from companies like yours will present actual online campaign results in breakout sessions through formal case studies to share with you what has and hasn’t proven successful. Walk away with a better understanding of what media and tactics have proven the best ROI for them and find out why.

These are just a few of the new case studies being presented:

  • Blue Coat Systems - Demand Generation Benchmark
  • CDW - Profitable Partnerships Using Pre-approved Co-op Programs
  • Instantiations - Appealing to Application Developers