Event-At-A-Glance
October 27, 2009 |
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8:00 AM - 9:00 AM |
Registration and networking |
9:00 AM - 9:30 AM |
Looking Forward to a
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9:30 AM - 10:45 AM |
Real-World Case Studies:
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10:45 AM - 11:15 AM |
Morning Break |
11:15 AM - 12:15 PM |
Eight Market-specific Breakout Sessions Each breakout session will cover market-specific technology trends based on our latest research; open-panel discussions with technology buyers; and insights on the hottest topics and content that attract the audiences you want. Understanding the CIOs Agenda (and how to make sure you're on it)Andy Briney, CIO & IT Strategy Media The Enterprise Application Integration Opportunity: How developing a stronger integration message can win you a part in BI, ERP, SCM, CRM and other mission critical enterprise projectsMike Bolduc, Enterprise Applications Media The IT Security Rebound: Marketing strategies to capitalize on the impending upturn Kelley Damore, Editorial Director Virtual Intelligence: How to find, market, and sell to virtualization and cloud computing buyersJon Brown, Data Center Media Trends in Application Development Lifecycle SolutionsScott Kelly, Application Development Media Network Evolution: Why the networking professional is the linchpin of IT Josh Garland, Networking Media Challenges and Triumphs of Marketing Technology Online Outside the USBill Crowley, International Linking Storage Trends with Market ExecutionMark Walter, Storage Media |
12:15 PM - 1:30 PM |
Lunch: Birds of a Feather networking event Meet peers in your market and join the conversation. |
1:30 PM - 2:30 PM |
Delivering Improved ROI through Lead Behavior and Activity Analysis Don Hawk, President, TechTarget |
2:30 PM - 3:45 PM |
Four "Roll-up Your Sleeves" Workshops These new sessions let you experience the media practices that have worked so well for us over thousands of successful online marketing campaigns. This year, each session is joined by your peers giving practical examples of the improvements and results they have achieved. Best Tips and Common Mistakes to Avoid for Improved Email Conversion - with tech marketer panelMelissa Marron Murtagh, VP of ROI Consulting Proving ROI on Lead Generation: Join six marketing peers for a lively discussion on the challenges and solutions to your most pressing objectiveEric-Jan "EJ" Schmidt,
VP of Corporate Marketing,
Hitachi Data Systems Introduction to Integrating Social Media into your Marketing PlansDave Bailey, Director of Corporate Communications Advanced Social Media Marketing: Establishing thought leadership and measuring ROI - with tech marketer panelSean Brooks, VP of Social Publishing |
3:45 PM - 4:15 PM |
Afternoon Break |
4:15 PM - 5:30 PM |
Google Behavioral Research: The relationship of the IT buying process to search – followed by Q&APanelist: Mark Martel, Industry Marketing Manager of Technology Business and Consumer Markets, Google Moderator: Jeff Ramminger, SVP of Products |
5:30 PM |
Closing Comments & Prize Giveaway Announcement Marilou Barsam, SVP of Client Consulting and Corporate Marketing, TechTarget |
5:30 PM - 7:00 PM |
Evening Reception |



