Event-At-A-Glance

8:00 AM - 9:00 AM

Registration and networking
breakfast

9:00 AM - 9:30 AM

The State of IT Marketing and
How TechTarget Fits In

Greg Strakosch, CEO, TechTarget

9:30 AM - 10:45 AM

Three Real-World Case Studies:
Connecting the Dots Between Lead Generation and Revenue - with IT Buyer Panelists

Marilou Barsam, SVP of Client Consulting and Corporate Marketing, TechTarget

10:45 AM - 11:15 AM

Morning Break

11:15 AM - 12:15 PM

The Changing Priorities of IT & What You Must Do to Respond

Andy Briney, SVP of Publishing, TechTarget

12:15 PM - 1:45 PM

Lunch: Birds of a Feather networking event

Meet peers in your market and join the conversation.

1:45 PM - 2:45 PM

Six Market-specific Breakout Sessions

Each breakout session will cover market-specific trends based on our latest IT panel research; open-panel discussions with IT buyers; and insight on the hottest topics and content that attract the audiences you want.

Understanding the CIO's Agenda (and How to Make Sure You're on It)

Andy Briney, CIO & IT Strategy Media

Enterprise Business Intelligence Platform Consolidation: Trends, drivers and real-world insight for 2009

Mike Bolduc, Enterprise Applications Media

Security Never Sleeps: What makes security buyers tick

Jillian Coffin, Security Media

The Changing Face of Virtualization - and How to Market to It

Jon Brown, Data Center Media

Cutting Across the Grain: Storage growth segments in a down economy

Michael Kelly, Storage Media
Rich Castagna, Storage Media

Enterprise SOA: We've only just begun...

Brian McGovern, Application Development Media

2:45 PM - 3:15 PM

Afternoon Break

3:15 PM - 4:15 PM

Three "Roll-up Your Sleeves" Workshops

These new sessions let you experience the media practices that have worked so well for us over thousands of successful online marketing campaigns.

Best Tips and Common Mistakes to Avoid for Improved Email Conversion

Melissa Marron Murtagh, VP of ROI Consulting

Finding and Hanging onto your Best Leads: The Art of Re-Messaging and Custom Nurturing Tactics with Tips on Applying User Analytics to Segregate and Accelerate Lead Capture

Justin Hoskins, Director of Content Management
Garrett Mann, VP of ROI Consulting

Establishing Thought Leadership and Proving ROI Using Social Media

Sean Brooks, VP of Social Publishing
Dave Bailey, Director of Marketing

4:15 PM - 5:10 PM

Highlights of Google Research: Exploring the relationship of the IT buying process to search – followed by Q&A

Panelist: Mark Martel, Industry Marketing Manager of Technology Business and Consumer Markets, Google

Moderator: Jeff Ramminger, Online product performance specialist

5:10 PM - 5:30 PM

Closing Remarks: Wrap-up on Trends and Key Take-Aways

Don Hawk, President, TechTarget

5:30 PM - 7:00 PM

Evening Reception