Event-At-A-Glance

October 27, 2009
8:00 AM - 9:00 AM	Registration and networking with morning refreshments
9:00 AM - 9:30 AM	Looking Forward to a Post-Recession Economy Greg Strakosch, CEO, TechTarget
9:30 AM - 10:45 AM	Real-World Case Studies: Connecting the dots between lead generation and ROI - with tech marketer panelists Marilou Barsam, SVP of Client Consulting and Corporate Marketing, TechTarget
10:45 AM - 11:15 AM	Morning Break
11:15 AM - 12:15 PM	Eight Market-specific Breakout Sessions Each breakout session will cover market-specific technology trends based on our latest research; open-panel discussions with technology buyers; and insights on the hottest topics and content that attract the audiences you want. Understanding the CIOs Agenda (and how to make sure you're on it) Andy Briney, CIO & IT Strategy Media The Enterprise Application Integration Opportunity: How developing a stronger integration message can win you a part in BI, ERP, SCM, CRM and other mission critical enterprise projects Mike Bolduc, Enterprise Applications Media Hannah Smalltree, Editor The IT Security Rebound: Marketing strategies to capitalize on the impending upturn Kelley Damore, Editorial Director Virtual Intelligence: How to find, market, and sell to virtualization and cloud computing buyers Jon Brown, Data Center Media Trends in Application Development Lifecycle Solutions Scott Kelly, Application Development Media Network Evolution: Why the networking professional is the linchpin of IT Josh Garland, Networking Media Sue Fogarty, Editorial Director Challenges and Triumphs of Marketing Technology Online Outside the US Bill Crowley, International Linking Storage Trends with Market Execution Mark Walter, Storage Media Rich Castagna, Editorial Director
12:15 PM - 1:30 PM	Lunch: Birds of a Feather networking event Meet peers in your market and join the conversation.
1:30 PM - 2:30 PM	Delivering Improved ROI through Lead Behavior and Activity Analysis Don Hawk, President, TechTarget
2:30 PM - 3:45 PM	Four "Roll-up Your Sleeves" Workshops These new sessions let you experience the media practices that have worked so well for us over thousands of successful online marketing campaigns. This year, each session is joined by your peers giving practical examples of the improvements and results they have achieved. Best Tips and Common Mistakes to Avoid for Improved Email Conversion - with tech marketer panel Melissa Marron Murtagh, VP of ROI Consulting Chris Olive, Director of Corporate Marketing Proving ROI on Lead Generation: Join six marketing peers for a lively discussion on the challenges and solutions to your most pressing objective Eric-Jan "EJ" Schmidt, VP of Corporate Marketing, Hitachi Data Systems Marilou Barsam, SVP of Client and Corporate Marketing Introduction to Integrating Social Media into your Marketing Plans Dave Bailey, Director of Corporate Communications Advanced Social Media Marketing: Establishing thought leadership and measuring ROI - with tech marketer panel Sean Brooks, VP of Social Publishing
3:45 PM - 4:15 PM	Afternoon Break
4:15 PM - 5:30 PM	Google Behavioral Research: The relationship of the IT buying process to search – followed by Q&A Panelist: Mark Martel, Industry Marketing Manager of Technology Business and Consumer Markets, Google Moderator: Jeff Ramminger, SVP of Products
5:30 PM	Closing Comments & Prize Giveaway Announcement sponsored by SilverPop Engage B2B Marilou Barsam, SVP of Client Consulting and Corporate Marketing, TechTarget
5:30 PM - 7:00 PM	Evening Reception

Event-At-A-Glance

October 27, 2009