Event-At-A-Glance

8:00 AM - 9:00 AM

Registration and networking breakfast

9:00 AM - 9:15 AM

Welcome Address

Greg Strakosch, CEO, TechTarget

9:15 AM - 10:30 AM

Breaking into New Frontiers of Online Media – with case studies and customer participation

Marilou Barsam, SVP of Client Consulting and Corporate Marketing, TechTarget

10:30 AM - 11:00 AM

Morning Break

11:00 AM - 12:00 PM

Content Strategy for Reality: Matching Content to Your Market, Target, and Prospect Buying Stage – with case studies and audience Q&A

Bill Crowley, Content strategy practice leader

12:00 PM - 1:00 PM

Lunch: Birds of a Feather networking event

1:00 PM - 2:30 PM

Market-specific Breakout Sessions

Each breakout session will cover market-specific trends with our latest research; an open-panel discussion with IT buyers; and a live client case study including tips, benchmark metrics, and Best Practices from our campaign research library.

Understanding the Role of the Midmarket CIO in the Decision Team for Strategic Technology Investments

Susan Smith, CIO Decisions Media, TechTarget

Anne McCrory, Editorial Director, TechTarget

Reaching Data Management and Business Intelligence Decision Makers Across Market Segments: Understanding and Leveraging Current Trends

Mike Bolduc, Enterprise Applications Media, TechTarget
Hannah Smalltree, Senior Editor, Enterprise Applications Media

Marketing Essentials for Engaging the Elusive Security Buyer

Andy Briney, CISSP, Security and Networking Media, TechTarget

Finding, Defending the Right Virtualization Turf for You

Bill Crowley, Data Center Media, TechTarget

Marketing within the Current Storage Market Landscape: How to Influence Storage Buyers as they Manage Ever-Growing Capacity Needs

Michael Kelly, Storage Media, TechTarget
Rich Castagna, Storage Media, TechTarget

The State of Enterprise Java Development

Peter Varhol, Application Development Media, TechTarget
Brian McGovern, Application Development Media, TechTarget

2:30 PM - 3:00 PM

Afternoon Break

3:00 PM - 4:30 PM

Intensive Panel Workshops on the Four Most Critical Topics

Online Marketing without Breaking the Bank

Jeff Ramminger, Online product performance specialist

Online Media Review with Best Practices and Tips for Proving ROI

Marilou Barsam, SVP of Client Consulting and Corporate Marketing, TechTarget

Executing on a Realistic Content Strategy

Bill Crowley, Content strategy practice leader

The Channel’s Evolving...But Is Your Marketing Strategy?

Doug Olender, Channel Media, TechTarget

4:30 PM - 5:30 PM

Google and TechTarget Present New SEM and SEO Branding Research – followed by Q&A

Panelist: Mark Martel, Industry Marketing Manager, Technology Markets, Google

Moderator: Jeff Ramminger, Online product performance specialist

5:30 PM - 6:00 PM

Closing Remarks: Wrap-up, Key Take-Aways and Trends

Don Hawk, President, TechTarget

6:00 PM - 8:00 PM

Evening Reception