Full Presentations now available...

Thank you for making this year's Online ROI Summit such a success. The full presentations are now available for you to download at www.TechTarget.com/ForMarketers


Thank you for another successful Online ROI Summit. Be sure to download the presentations and full reports at: www.TechTarget.com/ForMarketers

Hear from teams of actual IT pros about their current business priorities and engage with media experts as well as your peers on how to convert these pros into leads and revenue… at the TechTarget Online ROI Summit.

The TechTarget Online ROI Summit has a new mission for 2009: To share with you our Best Practices and most effective Tips on how to get closer to the IT buying online community, and then convert them to revenue opportunities – period. Apply today!

Budgets are shrinking and companies are prioritizing. And, your peers are telling us that you need to get to know your target audience better, generate the right prospects for your sales pipeline, and understand the best market opportunities to position your products.

This event delivers one full day of sessions, including IT buyer panel discussions, individual IT market-specific breakout sessions, and “Roll-up-your-sleeves” workshops to experience the online media and work dynamics of your target IT audience.

New peer case studies citing actual revenue
HP, Tableau Software, and VersionOne detail recent online lead generation programs and how they tracked their leads through conversion to actual sales.

  • Specific best practices for managing and executing your own campaigns.
  • "How-to" lists on converting more leads to sales and proving your value.

Panels of IT buyers discuss their job functions and media use
Better understand who you sell to and learn new ways to reach and influence them. Talk directly with senior IT buyers who consider your products, including:

  • CIO of Baystate Health Systems
  • Chief Technical Architect of Loomis Sayles & Company
  • CTO of Intralinks
  • CIO of American Bible Society
  • Senior Technical Consultant of Vigilant Systems
    Plus, dozens more

Google reports on search and the IT buying process
Hear an entire team of IT pros from the same company discuss the Google purchase research and their roles in the process. Google will reveal new research on the how IT pros use search throughout the purchase process along with new media trends.

Detailed examples to optimize your demand generation efforts
Examine the most common mistakes to avoid in generating leads based on hundreds of programs. With dozens of recent examples from goals to results, we'll show you from goals to results what works and what doesn’t when it comes to registration questions, re-messaging, and nurturing more of your leads through to sales revenue.

IT market-specific research, fully updated and with new IT panelists
76% of CIOs say budgets will be flat or down this year. But, they still have business imperatives that have to be delivered. Hear from the mouths of these senior decision makers on what they still need and how they make their decisions. Join your peers in 6 market-specific panel discussions on how IT gets it done including; Security, compliance, storage, virtualization, disaster recovery, business intelligence, and application development.

“Roll-up your sleeves” training workshops to experience the successes other IT marketers have had with online programs presented in "Best of" Top 10 Tips"
Leave with an explicit understanding of what works best and what doesn't... with a look at our most innovative new methods for generating leads. Also, learn how to avoid common mistakes that result in low conversion results and how-to execute on the online media that is most effective in delivering sales and true ROI in these tough times.

  • These workshops will give you training in online media like you’ve never had before.
  • We will share how to bring innovative techniques like activity analytics and custom nurturing to your email marketing efforts
  • Social media has evolved to where we can understand and share ways to prove ROI from it.

 

The IT marketing insights you'll gain are invaluable, but attendance is free for qualified professionals.
Apply now before space is full !

 

We look forward to seeing you there.