Thank you for making this Summit another smashing success!
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The online technology marketing landscape has become increasingly complex and, with the added pressure of a challenging economy, many marketers are looking for help.
Our goal this year is to help technology marketers simplify the complexity of online marketing and demonstrate proven efficient and effective paths to achieve better ROI.
The TechTarget Online ROI Summit will show you what works online based on our experiences running thousands of online programs with your peers commenting on these same campaigns from their perspective. We will also explain how IT buyer online research trends should guide your content strategy along with sharing new joint Google research on IT behaviors, as well as insights from IT pros' actual activity and online behaviors. -- Apply today!
- Campaign management, lead nurturing, reporting and proving ROI on revenue straight from the mouths of your peers - HP, Hitachi, Oracle, Tableau Software, VersionOne, Data Domain and more
- New Google/TechTarget behavioral research on the role of search and its relationship to the technology buying process
- Interactive workshops guaranteed to leave you with practical steps to run the most efficient media – whether social media or traditional email campaigns
- Market-specific purchase intentions research – fully updated to reflect winning and losing product value propositions in this tough economy
- IT buyer panels review our latest market-specific research, and tell you what it means to their purchase needs
This live event delivers one full day of sessions, including live, interactive peer case studies, IT buyer panel discussions, individual IT market-specific breakout sessions, and “Roll-up-your-sleeves” practical workshops to experience the online media that are delivering results today.
We know what works online and what doesn’t – the Online ROI Summit is our way to pass all of this information on to you.
Live peer case studies from Tableau Software and VersionOne will cite the results of their online lead generation marketing efforts including actual sales opportunities and closed revenue
- Revenue delivered through a nurturing campaign that lasts 9 months
- The importance of re-messaging every lead appropriately
- Candid insights on forming media partnerships
- Reporting necessities and what to expect from publishers
- Specific best practices for managing and executing your own closed-loop campaigns.
- "How-to" tips on converting more leads to sales and proving your value.
Google and TechTarget reveal new behavioral research on the IT buying process
Building off last year’s landmark research report, we have the results of a brand new study that observed the actual behaviors of technology buyers at each of the three distinct research stages, all of which will be revealed in our closing session of the day.
This research followed 600 individuals - 300 in U.S. and 300 in UK – throughout their research process and tracked their responses to and behaviors with all types of search results and content returned as part of their search.
“Roll-up your sleeves” practical training workshops let you experience the successes other marketers are having online
Learn the latest online media techniques and improve your online marketing programs by talking with the campaign owners. Leave with an explicit understanding of what works best and what doesn't in...
- Social media and community sites - one dedicated session just for novices, and one people actively running social campaigns
- Email marketing and re-messaging - Learn how we improved conversion rates by 400%
- Lead generation and nurturing - Hitachi, HP, Oracle, Just Media, VerisionOne, and Tableau Software share lead management practices and results
Also, learn how to avoid common mistakes that result in low conversion results and how-to execute the online media that is most effective in delivering sales and true ROI in these tough times.
Panels of IT buyers discuss their job roles and media use
Better understand who you sell to and learn new ways to reach and influence them. Talk directly with senior IT buyers who consider your products, including:
- VP & Chief Information Officer of Peets Coffee, Tom Cullen
- Chief Information Officer of Golden Gate University, Allyn McGillicuddy
- Chief Information Officer of San Jose Airport, Louis Hook
- Director of Information Systems, California Dept. of Industrial Relations, Deborah Moorer
- IT Manager, Bay Alarm Company, Kevin Hsieh
Market-specific purchase intentions research
76% of CIOs say budgets will be flat or down this year. But, they still have business imperatives that have to be delivered. Hear from the mouths of these senior decision makers on what they still need and how they make their decisions. Join your peers in one of 8 market-specific panel discussions on how IT gets it done including; International, IT security, CIO and IT strategy, storage, virtualization and cloud computing, enterprise applications, networks, and application development.
All this based on thousands of campaigns that enterprise technology companies have run with us.
The technology marketing insights you'll gain are invaluable, but attendance is free for qualified professionals.
Apply now before space is full !
We look forward to seeing you in October.