Speakers
• Research and Case Study Presenters
Research and Case Study Presenters
Mark Martel
Industry Marketing Manager, Technology Markets
Google
Mark will join Jeff Ramminger, formerly of KnowledgeStorm, in presenting new research on the power of branding through search engine presence. Both SEM and SEO are explored to understand the impact your online presence has on marketing results and overall brand awareness.
As the Industry Marketing Manager associated with Google's solutions for technology marketers, Mark Martel leads Google’s research, strategy and execution in North American markets. Mark has worked in the business technology sector for ten years in a variety of roles spanning product marketing, field marketing, product management, sales, market research, and marketing strategy. Prior to joining Google, Mark worked for Microsoft, META Group, and a startup maker of niche business software. Mark holds an M.B.A. from the Haas School of Business at UC Berkeley, and a BA in Economics from Stanford University. He has been a featured speaker and panelist at industry events including ad:Tech, Baptie Marketing Focus North America, and MarketingProfs BtoB Marketing Virtual Conference.
Andrew Pritchard
Senior Director, EPM/BI Campaigns
Oracle
Andrew will speak with Marilou Barsam about his team's experiences - successes and failures - with new media, including virtual trade shows and videos.
Andrew Pritchard is senior director for Enterprise Performance Management and Business Intelligence integrated campaigns at Oracle. He is responsible for global campaign strategy, overseeing campaign development and execution via a virtual team that spans all groups within Oracle Marketing. He is also responsible for online demand generation programs in North America. His 20-year career includes corporate and regional roles in field marketing, channel marketing, and sales with companies such as Hyperion Solutions, BMC Software, Remedy Corporation and AT&T.
Marilou Barsam
SVP, Client Consulting & Corporate Marketing
TechTarget
This year's most talked-about session promises to be the discussion of the new frontiers of online media with Marilou. Combined topics will include using new online media effectively - with a case study from Oracle, working with resellers to extend your brand - examples from CDW, and multivariate testing to generate the greatest return with minimal effort.
Marilou Barsam, with more than 25 years experience, has built TechTarget’s Client Consulting team to monitor and maximize our advertisers’ experience with TechTarget media. She and her team of advertising agency veterans and consultants serve as a seamless extension of our clients’ marketing departments by providing expertise on campaign strategy, media selection and results analysis. At TechTarget, she develops programs that emphasize integration and return on investment.
Marilou has contributed to BtoB magazine’s online “Ask the Expert” column, as well as many other online publications. Recently she was chosen from among leading senior level marketers to contribute a chapter to “Inside the Minds”, a series of books published by Aspatore Books on C-level business/marketing intelligence.
Marilou is a graduate of the University of Massachusetts, Amherst and received her M.B.A. focused on Technology Marketing from Bentley College.
Jeff Ramminger
SVP, Product Management
TechTarget
Jeff will present, with Mark Martel from Google, exciting new research on the impact a broad online presence has on the value of your brand. Together, they will discuss examples of efficient ways to achieve a larger web footprint on the web than your small company may be accustomed.
In his workshop, Jeff will also lead a hands-on session expanding on this research entitled "Online Marketing without Breaking the Bank". This program explores and demonstrates the options available to marketing departments with limited resources, including syndication networks and targeted, integrated programs.
Jeff brings 26 years of business and technology experience to his role at TechTarget. His responsibilities include product performance and monitoring for content syndication and lead generation programs, as well as the creation and execution of traffic and search strategies across all TechTarget online properties.
Before joining TechTarget, Jeff was the Executive Vice President of Products, Technology, & Marketing at KnowledgeStorm, Inc, a technology industry directory and lead generation company. During his tenure at KnowledgeStorm, Jeff led the strategic design, development, and launch of new impression, click, lead, and data offerings for the B2B technology community. Jeff’s teams managed and supported KnowledgeStorm's partnerships with over 50 premier brands including CMP, IDG, Forbes, the Wall Street Journal, Google, and IBM.
Jeff is a past Chairman of the Search Engine Marketing Professionals B2B Sub-committee and is a frequent presenter at Search Engine Strategies, Software Business, and other industry conferences, and also a member of the Atlanta Interactive Marketing Association and Technology Association of Georgia.
Jeff is an honors graduate of the Georgia Institute of Technology with a Bachelor's Degree in Electrical Engineering.
IT Panelists
Oded Haner
Chief Information Officer
Monster Cable Inc.
As part of the midmarket CIO breakout session, Oded Haner will be one of the IT panelists answering your questions and discussing the buying process from their perspectives. The session will also feature new research and profiles on the typical midmarket executives along with the current market conditions guiding their decisions.
As Chief Information Officer for Monster Cable, Oded Haner sets the technology vision and strategy and maintains a high level of execution for daily operations and technology-related initiatives. Oded also guides policy and process innovation throughout Monster Cable, utilizing technology to accelerate Monster’s agility and scalability.
During his six years at Monster Cable, Oded has completed many projects, including an overhaul of Monster’s ERP systems and systems for planning, inventory control, automated warehousing and content management. He has also overseen the successful implementation of many customer integration modules, for which he was honored with a 2008 Midmarket IT Leadership Award from TechTarget’s CIO Decisions Media.
Patrick Heim
Chief Information Security Officer
Kaiser Permanente
In the information security marketing breakout session on October 2, Patrick will give candid insight to the online media he uses when researching security strategy and tell you what he thinks of the information and marketing efforts that reach him.
Patrick Heim is responsible for protecting confidential information, including member/patient identifiable information, business information, and employee data. He partners with National Compliance and the Permanente Medical Groups to lay the foundation for operational strategies and programs that meet KP’s security obligations and position the company to become an industry leader in information security.
Rob Singer
Director of Customer Intelligence and Relationship Marketing
StubHub
Customer Relationship Management (CRM) departments are a tough lot to understand. They're directly tied to the IT department, but must answer in business terms to revenue-generating departments. Our CRM, ERP and general enterprise applications breakout session will give you a clear understanding of this market and the information needs of the people you need to influence.
Rob has over 14 years experience integrating customer information with strategic business practices and is considered an industry expert in the areas of Database Marketing, Marketing/Business Analytics, Customer Relationship Management (CRM), and Business Intelligence. He has been a featured speaker at numerous trade shows and conferences, and he has published several articles spanning various topics. Currently, he manages the Customer Intelligence and Relationship Marketing function at StubHub, an eBay company.
Prior to joining StubHub, Rob held senior level database marketing/business intelligence positions at Yates Advertising, YellowBrick Solutions, Charles Schwab & Co., Inc., and KnowledgeBase Marketing.
Rob has a B.S. in Mathematics with a minor in Statistics from James Madison University.
Phil Chuang
Director of Information Systems
Sutter VNA and Hospice
Phil Chuang serves as IS director for Sutter VNA and Hospice (SVNAH), the homecare division of Sutter Health, an integrated health system in Northern California. Phil leads technology efforts to improve patient care for all SVNAH offices across 12 California counties and 4 primary lines of business.
Prior to Sutter Health, Phil was CIO for Telecare Corporation, a mental health provider that operates over 60 inpatient hospitals, skilled nursing facilities, and community-treatment offices in 5 states. Phil has held senior healthcare technology strategy positions with UC Berkeley Health Services, Accenture, and i-Beacon, a healthcare software startup.
Phil received a 2007 IT Leadership award from CIO Decisions magazine and a 2008 Premier 100 Leader award from Computerworld magazine.
Phil holds a BA from UC Berkeley and a PhD from UCLA.
Eugene Ciurana
Director of Systems Infrastructure
Leapfrog Enterprises
Eugene is the Director of Systems Infrastructure at LeapFrog Enterprises, the largest educational toy company in the United States, and he is also a contributing editor to TheServerSide.com. In 2006 he led the first-time adoption of Linux and other open-source technologies at Wal-Mart Stores Information Systems Division as chief liaison between Walmart.com Global and the ISD Technology Council.
Eugene has contributed to Java, Linux, and OS X open-source projects and has architected main line of business applications, embedded platforms, and real-time systems for the largest companies in the world, including Wal-Mart, Bank One/Chase, National Oilwell Varco, Bank of America, Credit Suisse, Nortel Networks, Sun Microsystems, IBM, Univex/Celanese, Nexis/Lexis, etc. He's the author of over 50 feature articles and editorials about technology and computer programming topics for such publications as TheServerSide, Software Guru, Informatique!, Computerworld, EE Times, Byte, PC/Tips, and OMNI, and is writing a book about the Google App Engine.
Justin Drain, CISSP, CISM
Information Security Officer / Data Security Manager
Fremont Bank
Justin Drain, CISSP, CISM is the Information Security Officer / Data Security Manager for Fremont Bank. Fremont Bank is a independently owned and managed community bank specializing in consumer, commercial, construction and home loans. Justin's Security team is responsible for vulnerability/pen testing, unusual activity monitoring, Firewall/IDS, and Logging and Monitoring. This includes the combined programs Data Security, IT Risk BCP/DR, GLBA, Vendor Security Assessments, and Vendor Governance. Justin is a community volunteer and an avid NFL football fan.
Michael Mucha
CISO
Stanford Hospital
Michael Mucha is a 12 year veteran in enterprise security, and the CISO of Stanford Hospital, a globally-recognized, $1.6 billion revenue medical center on the campus of Stanford University. Prior to joining Stanford, he was a senior developer for the Managed Security Services division of Exodus Communications, where he wrote security-as-a-service and lights-out management software serving over 1000 managed security customers in 46 datacenters worldwide. Michael has a BS in Computer Science and a Juris Doctorate.
Bob Wittig
Corporate IT Manager
Independent Electric Supply
Bob manages all of the IT resources for the 30 Independent Electric Supply (IES) branch locations, throughout California. Bob’s primary responsibility is for the enterprise software solution used by the six hundred IES employees. His IT staff based in northern and southern California support all the network, VoIP and technical requirements of the company. Independent Electric Supply (www.iesupply.com) is headquartered in San Carlos, California. and is the twelfth largest electrical products distributor in the USA, with locations from Sacramento to San Diego and now Tempe, Arizona.
After receiving his BA degree in Economics and Mathematics cum laude from Boston College, Bob began his IT career with Burroughs Corp. as a sales representative in Rhode Island. In 1985 he joined T+E Systems and worked for several years in a variety of technical and marketing management positions developing software exclusively for electrical distributors. After moving to California in 1990 and joining Trade Service Systems, he worked for the next thirteen years as their Western Regional Manager. In 2004 he joined Independent Electric Supply bringing twenty years of industry experience and enterprise software knowledge to assist IES better serve their customers by taking advantage of the most modern technology. Bob has served as the Bay Area Chapter President of FOCUS, a national AT&T Business Users Group, since 2007.
Andrew Briney, CISSP
Security and Networking Media
Andrew Briney oversees all business and editorial operations for several multimedia properties, including award-winning Information Security magazine, SearchSecurity.com, SearchNetworking.com and more than a dozen conferences and seminars. Together, the magazines, websites and events in the Security and Networking divisions serve nearly 1 million IT professionals and more than 500 advertisers.
Prior to his role as group publisher, Briney was the editor-in-chief of Information Security, a position he held from 1998 to 2004. A leading expert on the IT network security market, Briney has appeared in dozens of print, online and television media, including NBC News, Fox-TV, CNBC’s Squawk Box and Power Lunch, Wired, The Christian Science Monitor and The Chicago Tribune.
Briney has been a featured speaker at more than 50 business conferences, tradeshows and professional groups. In 2002, he chaired a White House Town Meeting on national cyberstrategy and infrastructure protection.
Briney holds a Master’s degree from the University of Colorado and is a Certified Information Systems Security Professional (CISSP).
David Bailey
Director of Sales Communications
TechTarget
David Bailey has been in technology marketing all of his 20-year career with companies like Cadre Technologies, Stream International, Open Market, Spotfire and now with TechTarget. Focusing on sales and marketing alignment, corporate communications, and field marketing, David has experience with demand creation and generation, lead systems, positioning, messaging, closed loop lead management and online marketing best practices. At TechTarget, he focuses his efforts on the management and support of accounts like CA, HP, managing ROI campaigns for TechTarget’s Client Consulting Services group.
Maureen Beattie
Senior Client Consulting Manager
TechTarget
As a Senior Client Consulting Manager, Maureen's role is focused on managing client marketing programs and ensuring their success. Maureen has been with TechTarget for two years and enjoys being an internal advocate for her clients. Prior to TechTarget, she was primarily engaged in media departments at ad agencies, specifically Hill Holliday and Carat, where she worked with many clients ranging from retail to technology. Her role included managing integrated media programs (print, online, events, radio & TV), client service and overall management of the media team.
Garrett Mann
VP, ROI Consulting, East
TechTarget
Garrett has more than ten years of experience in advertising and marketing and has been with TechTarget since 2003. In his prior position as Director of Client Consulting, he managed a team of nine interactive marketing experts servicing a wide range of clients across multiple market segments. He is also a primary contributor to My Educated Guess, Client Consulting’s blog on ROI and IT marketing. During his tenure, he has established himself as a strong advocate and strategic asset for clients and has been instrumental in growing business for the company. Prior to joining TechTarget, Garrett was in media and marketing management with three prominent Boston advertising agencies.
Melissa Marron
VP, ROI Consulting, West
TechTarget
Melissa joined TechTarget in 2001. Through her tenure in Client Consulting, Melissa has managed hundreds of lead generation and branding campaigns for more than 30 technology clients; including Microsoft, HP, Oracle, Network Appliance and Hitachi. In addition to managing the Client Consulting team on the west coast, Melissa is responsible for creating in-depth, consultative presentations for our clients that highlight strategies to maintain, improve and grow their brand strategy and pipeline. Additionally, Melissa is a co-author of Client Consulting's blog, www.MyEducatedGuess.com.
Melissa's previous experience includes event and product marketing at SUN Microsystems and as a marketing consultant for several non-profit organizations. She has an M.B.A. from Boston College.