Speakers
Research and Case Study Presenters
Mark Martel
Industry Marketing Manager of Technology Business and Consumer Markets
Google
Mark will join Jeff Ramminger and a team of IT professionals in presenting new research on media use throughout the IT purchase process. Both SEM and SEO are explored to understand the impact your online presence has on marketing results and overall brand awareness.
As the Industry Marketing Manager associated with Google's solutions for technology marketers, Mark Martel leads Google’s research, strategy and execution in North American markets. Mark has worked in the business technology sector for ten years in a variety of roles spanning product marketing, field marketing, product management, sales, market research, and marketing strategy. Prior to joining Google, Mark worked for Microsoft, META Group, and a startup maker of niche business software. Mark holds an M.B.A. from the Haas School of Business at UC Berkeley, and a BA in Economics from Stanford University. He has been a featured speaker and panelist at industry events including ad:Tech, Baptie Marketing Focus North America, and MarketingProfs BtoB Marketing Virtual Conference.
Elissa Fink
Vice President of Marketing
Tableau Software
In her section, titled "Maximizing ROI: The 360 Degree View" -- part of Marilou's real-world case studies, Elissa will explore tracking and analyzing Tableau's leads and how they are leveraging data analytics to automate moving these leads down the pipeline to maximize ROI. She will show data from before and after they implemented their automation process. The end result will be a clear and vivid view of Tableau's ROI, where they win and the areas they need to improve in, and not only highlight how the data can show the direct ROI, but how by leveraging the data it can help them be more agile and efficient with testing and changing content for maximum conversion rate.
Elissa Fink is Tableau Software’s Vice President of Marketing. With 20+ years helping companies improve their marketing operations through applied data analysis, Elissa has held executive positions in marketing, business strategy, product management, and product development. Prior to Tableau, Elissa was EVP Marketing at IXI Corporation, a firm specializing in marketing information. She has also served in executive positions at Tele Atlas, TopTier Software, and Claritas, Inc. Elissa also spent time selling advertising for the Wall Street Journal. Elissa holds a B.A. from Santa Clara University and an MBA in Marketing and Decision Systems from the University of Southern California.
Greg White
Storage Marketing Manager
Dell
Case studies on social media marketing and proving the ROI will be explored by Greg and Sean Brooks in the advanced social media marketing workshop. They will outline how to effectively measure social campigns and what that means to the marketing strategy. You will walk away from this workshop with best practice approaches on how to measure the return of your existing and future social media programs.
Greg is a storage marketing manager in the Dell Product Marketing organization developing content and messaging and extending data management conversations through traditional channels and social media. For most of the past 15 years he has worked for and with small and medium businesses, and for the last several years has focused on helping organizations find solutions for their data growth, data management, and data protection problems. He has a BA in environmental science from the University of Virginia and a MBA from the University of Texas at Austin. He can be found on twitter @gregorydwhite, @dell_storage and @DellatOracleWld.
Denise Grey
Vice President of Marketing
VersionOne
Another great case study in Marilou's outstanding, lead generation session, Denise demonstrates what we can all achieve with the right planning. Her insights to recent online media campaigns will be the envy of every other marketer and will prove what's still working when it comes to influencing technology professionals in this economy.
With more than 20 successful years in the roles of Chief Marketing Officer and Vice President of Marketing for high-tech, high-growth companies, Denise joined VersionOne in 2007 as Vice President of Marketing. Denise leads a team of seasoned marketers focused on building brand awareness in the emerging Agile software development tool market while developing programs that deliver predictable, organic revenue growth.
She holds a master's degree from Georgia State University in Computer Information Systems with a focus on the strategic use of IT for a competitive business advantage.
Tracey Myers
Senior Director, Marketing Programs & Operations
Data Domain
Data Domain's highly successful email marketing strategy and application of specific tactics will be explored as part of the email marketing workshop. You'll learn what elements determine successful response rates, how click-through rates can easliy be improved by at least 50%, and how we've been able to improve overall list performance by 400%.
Marilou Barsam
SVP, Client Consulting & Corporate Marketing
TechTarget
Tableau Software and VersionOne will be presenting case studies through to the actual revenue they achieved - that's what Marilou will be delivering to you this year. Then, Marilou will give you a practical list of steps you must take to achieve the same results.
Whether closed-loop campaign measurement is a distant dream, or your group is already tracking online media to revenue, these three case studies are a can't-miss opportunity to learn more, or catapult yourself into a top ROI marketer.
Marilou Barsam, with more than 25 years experience, has built TechTarget’s Client Consulting team to monitor and maximize our advertisers’ experience with TechTarget media. She and her team of advertising agency veterans and consultants serve as a seamless extension of our clients’ marketing departments by providing expertise on campaign strategy, media selection and results analysis. At TechTarget, she develops programs that emphasize integration and return on investment.
Marilou has contributed to BtoB magazine’s online “Ask the Expert” column, as well as many other online publications. Recently she was chosen from among leading senior level marketers to contribute a chapter to “Inside the Minds”, a series of books published by Aspatore Books on C-level business/marketing intelligence.
Marilou is a graduate of the University of Massachusetts, Amherst and received her M.B.A. focused on Technology Marketing from Bentley College.
Jeff Ramminger
SVP, Products
TechTarget
Jeff will present, with Mark Martel from Google, exciting new research on how search is used during the technology purchase process. Together, they will discuss examples of efficient ways to achieve a larger web footprint on the web than your small company may be accustomed.
Jeff brings 26 years of business and technology experience to his role at TechTarget. His responsibilities include product performance and monitoring for content syndication and lead generation programs, as well as the creation and execution of traffic and search strategies across all TechTarget online properties.
Jeff is a past Chairman of the Search Engine Marketing Professionals B2B Sub-committee and is a frequent presenter at Search Engine Strategies, Software Business, and other industry conferences, and also a member of the Atlanta Interactive Marketing Association and Technology Association of Georgia.
Jeff is an honors graduate of the Georgia Institute of Technology with a Bachelor's Degree in Electrical Engineering.
IT Panelists
Allyn McGillicuddy
Golden Gate University
Chief Information Officer
Allyn McGillicuddy is the Chief Information Officer for Golden Gate University. Prior to joining Golden Gate University, Ms. McGillicuddy held a variety of executive positions in IT and engineering companies including IBM, Filenet Corporation, Scient, Deltanet, and eXalera Corporation. she led the IBM Global Services team that developed and implemented Washington Mutual's first Internet banking system in 1998. She went on to lead the Scient team that launched - with Wells Fargo Bank - the first Internet commercial banking system in the U.S. Allyn also teaches a graduate-level course in "Emerging Technology" for MBA candidates, and facilitates KUVöS, a higher education technology incubator.
Louis Hook
San Jose Airport
Chief Information Officer
Louis is currently President of LCH Technology Partners, LLC, which provides professional consulting services in the management of technology, helping public, private, and non-profit organizations to maximize the value of IT in their respective businesses. He has over 20 years experience in the communications technology and systems management fields. Since January 2009, he has been serving as the Transitional CIO for the San Jose Airport, and previously held the position of CIO at Los Angeles World Airports.
Louis has experience in IT service delivery, communication technology planning, operations management, analysis, and implementation for enterprise systems, Internet and data networking, as well as Data Center and Telecommunications infrastructure and systems.
John Andrews
President & CEO
Evans Data Corporation
John has over 25 years of experience holding executive positions in technology-oriented companies, both private and public. Mr. Andrews is presently the President and CEO of Evans Data Corporation. He is a technology industry thought leader and has recently been a keynote speaker and presenter at many global IT conferences. Before joining Evans Data Corp, Mr. Andrews was CEO at Giga (NASDAQ GIGA), where he led the company’s sale to Forrester Research (FORR) in 2003.
Tom Cullen
Peets Coffee
VP & Chief Information Officer
Tom has served as vice president and chief information officer for Peet’s Coffee & Tea since 2006 and is responsible for managing IT strategy, delivery and operations for all business channels of the company. Since joining Peet’s, Tom has restructured IT to improve portfolio management and delivery of all IT services and is currently implementing a new ERP system.
Tom has 18 years of industry experience in both Information Technology and software engineering with an emphasis on enterprise application and integration strategy & implementation. Prior to Peet’s, Tom was Sr. Director, Enterprise Architecture and Worldwide Application Architecture at Electronic Arts. He has also held senior management positions at Cendant Corporation and Move.com.
Bob Jensen
PMI Mortgage Insurance Co.
Director, Enterprise Architecture
Bob Jensen is the Director of Enterprise Architecture and Enterprise Technology for PMI Mortgage Insurance Co, with responsibility for development of enterprise services and technology strategy. PMI Mortgage Insurance Co is a leading provider of credit enhancement products and services, headquartered in Walnut Creek, CA.
Kerstin Mueller
Cisco Systems
Marketing Manager, Small Business Marketing
Deborah Moorer
California Dept. of Industrial Relations
The California Dept. of Industrial Relations is a publicly funded government organization that uses virtualization technology extensively throughout its organization and daily processes.
Kevin Hsieh
Bay Alarm Company
Bay Alarm Company is a mid-sized organization that adopted first-generation virtualization technology, and is now converting to the current generation of the technology.
Greg Kotzbauer
Strategic Solutions Architect
UnitedHealth Group – OptumHealth
TechTarget Presenters
Andrew Briney
SVP & Group Publisher
CIO/IT Strategies/Security Media
Andrew Briney oversees all business and editorial operations for several multimedia Web sites and events, including award-winning Information Security magazine, SearchSecurity.com, SearchCIO.com, SearchCompliance.com and more than a two dozen conferences and seminars. Together, the media in TechTarget’s CIO, IT Strategies and Security divisions serve nearly 1 million IT professionals and more than 500 advertisers.
Prior to his current role, Briney has held a variety of senior positions in IT publishing over a 20-year career, including six years as editor-in-chief of Information Security magazine. He has been a featured speaker at more than 50 business and government conferences, including a White House Town Meeting on national cyberstrategy and infrastructure protection. He has also appeared in dozens of media including NBC News, Fox-TV and CNBC’s Squawk Box and Power Lunch. Briney holds two IT professional certifications and was a 2003 inductee into the Information Systems Security Association’s Hall of Fame.
David Bailey
Director of Sales Communications
TechTarget
David Bailey has been in technology marketing his entire 20-year career with companies like Cadre Technologies, Stream International, Open Market, Spotfire and now with TechTarget. Focusing on sales and marketing alignment, corporate communications, and field marketing, David has experience with demand creation and generation, lead systems, positioning, messaging, closed loop lead management and online marketing best practices. At TechTarget, he focuses his efforts on the management and support of accounts like CA, HP, managing ROI campaigns for TechTarget’s Client Consulting Services group.
Garrett Mann
VP, ROI Consulting, East
TechTarget
Garrett has more than ten years of experience in advertising and marketing and has been with TechTarget since 2003. In his prior position as Director of Client Consulting, he managed a team of nine interactive marketing experts servicing a wide range of clients across multiple market segments. He is also a primary contributor to www.MyEducatedGuess.com, Client Consulting’s blog on ROI and IT marketing. During his tenure, he has established himself as a strong advocate and strategic asset for clients and has been instrumental in growing business for the company. Prior to joining TechTarget, Garrett was in media and marketing management with three prominent Boston advertising agencies.
Melissa Marron Murtagh
VP, ROI Consulting, West
TechTarget
Melissa joined TechTarget in 2001. Through her tenure in Client Consulting, Melissa has managed hundreds of lead generation and branding campaigns for more than 30 technology clients; including Microsoft, HP, Oracle, Network Appliance and Hitachi. In addition to managing the Client Consulting team on the west coast, Melissa is responsible for creating in-depth, consultative presentations for our clients that highlight strategies to maintain, improve and grow their brand strategy and pipeline. Additionally, Melissa is a co-author of Client Consulting's blog, www.MyEducatedGuess.com.
Melissa's previous experience includes event and product marketing at SUN Microsystems and as a marketing consultant for several non-profit organizations. She has an M.B.A. from Boston College.