2013 Archive: Achieve predictable marketing ROI in an unpredictable environment

Essential tools and resources to help technology marketers from start-up to enterprise maximize ROI and gain competitive advantages

A must attend for marketers

Whether you are managing marketing initiatives for a Fortune 500 company or an emerging start-up, you are contending with an unpredictable economy that delivers unpredictable prospects and customers. Despite today's challenging environment you must be more intelligent about the investments you make to market your products and solutions to the right prospects at the right time or risk missing opportunities to engage serious buyers. This year's event features a packed agenda with in-depth, interactive sessions and unique perspectives to help you make the right marketing decisions to accelerate growth no matter your company size.

Join us and discover:

  • Better intelligence to anticipate prospect needs, identify active accounts, and know where IT deals are happening.
  • Proven ways to drive tighter sales and marketing alignment and grow your pipeline.
  • How to standout from your competition with innovative brand, demand, and social platforms.
  • 10 "Quick Tips" on Intelligence Driven Marketing Strategies to accelerate growth and make every dollar count.

What attendees say about the ROI Summit

"The summit changed my views on what is driving the buying process. It had lots of great ideas about helping sales through marketing intelligence."
Senior Manager, Channel Marketing, NetApp

"Great presentations! Love the new format!"
Channel Marketing Manager, AMD

"I got some good ideas and plan to take them back to my team, vendors, and partners."
Marketing Manager, Mainline Information Systems

"Great summit, lots of great insight. Closing session gave me lots of food for thought."
Demand Generation Manager, Planview

"I'm new to IT marketing and I learned a lot, and I will see what TechTarget has for newbies like me."
Social Media Specialist, Dell

 

2013 Archive: Agenda

 Print

8:30 AM - 9:30 AM

Registration and breakfast

9:30 AM - 9:45 AM

Introduction

Bill Crowley, Senior Vice President, International

9:45 AM - 11:15 AM

Session in detail

Sales versus Marketing: Closing the Gap

Rory Innes, Sales & Marketing Director, EMEA, Dell SecureWorks

Stuart Noad, Senior Director EMEA Marketing, AppSense

Jeff Ramminger, Senior Vice President, Field/Product Marketing and Client Consulting
Break

11:35 AM - 12:35 PM

Session in detail

Examining the Buyer Research Process: A CIO Panel

Lance Fisher, CIO, SThree

Dave Glanville, Head of IT, Octavia Housing

Bryan Glick, Editor-in-Chief for Europe
Lunch

2:00 PM - 3:00 PM

Session in detail

A Tech BtoB Workshop: From Engagement to Social

Stuart Dommett, Business IT Evangelist & UK Business Marketing Manager, Intel

Will Koch, Category Head, Tech & Telco, EMEA, LinkedIn

Hanne Tuomisto-Inch, Industry Head, B2B, Google

Andy Briney, Senior Vice President, Custom Media

3:00 PM - 4:00 PM

Session in detail

Nurturing Beyond your Current Pipeline

Jeff Ramminger, Senior Vice President, Field/Product Marketing and Client Consulting

4:00 PM - 5:30 PM

Closing remarks/Networking cocktail reception

Speakers and experts

Stuart Dommett Stuart Dommett Bio
Business IT Evangelist & UK Business Marketing Manager, Intel
Lance Fisher Bio
CIO, SThree
Dave Glanville Dave Glanville Bio
Head of IT, Octavia Housing
Rory Innes Rory Innes Bio
Sales & Marketing Director, EMEA
Dell SecureWorks
William Koch Will Koch Bio
Category Head, Tech & Telco, EMEA, LinkedIn
Stuart Noad Stuart Noad Bio
Senior Director EMEA Marketing, AppSense
Hanne Tuomisto-Inch Hanne Tuomisto-Inch Bio
Industry Head, B2B, Google
Andy Briney Andy Briney Bio
Senior Vice President, Custom Media
Bill Crowley Bill Crowley Bio
Senior Vice President, International
Bryan Glick Bryan Glick Bio
Editor-in-Chief for Europe
Jeff Ramminger Jeff Ramminger Bio
Senior Vice President, Field/Product Marketing and Client Consulting
whyattend graphic

Reasons to attend

#1:

Hear case studies from your peers on how they worked with sales effectively to achieve results

#2:

Gain insight into CIOs research patterns from our panel of CIOs and hear the latest IT priorities research across Europe

#3:

Establish best practices of how to build up your social integration with limited budget and manpower

#4:

Learn engagement practices that fit outside of traditional nurturing that will have a huge impact on the success of your nurturing process

#5:

Network with your peers and hear first-hand proven case studies to implement in your everyday marketing

Special networking opportunities

Throughout the event, you will have unlimited opportunities to meet the other attendees, your technology marketer peers and the presenters with similar interests and challenges.

Take the opportunity to network with your peers while learning about the latest technology marketing trends and best practices.

Sponsors

Learn about sponsorship opportunities

Hotel and city information

Date and Location

4 June, 2013
The Queen Elizabeth II Conference Centre (directions)
Broad Sanctuary, Westminster
London SW1P 3EE
Tel: +44 (0)20 7798 4000

TechTarget contact

For questions about session content, speakers, etc. contact:

Byrony Seifert
Senior Director of Product Management and Operations, Europe
bseifert@techtarget.com

For questions about your registration contact:

Jonathan Palma
Delegate Relations
jpalma@techtarget.com

TechTarget ROI Advisory Board

We owe a special thanks to all of the members of our ROI advisory board for helping us to bring together such a polished and helpful events. They have been the guiding voices in helping us field many successful events over the past 4 years along with instructing us on new research direction to serve the entire technology marketing field better.

Chris Bagnall Chris Bagnall Bio
Managing Director, EMEA
DWA Media ,
Chad Carlson Bio
Director of Global Advertising
Oracle
Kristen Cox Bio
Director of Product & Programs Marketing, EMEA, CA Technologies
Ed Gaudet Bio
Chief Marketing Officer
Imprivata
Stuart Giddings Bio
Managing Director
Just Media
James Goodfellow Bio
Demand Generation Manager
DataFlux Corporation
Victoria Grey Bio
Senior Vice President of Marketing
Nexsan
Isabelle "Iz" Kane Bio
Vice President, Client Services
DWA Media
Tamina Plum Bio
Worldwide Business Director
ZenithOptimedia
Eric-Jan "EJ" Schmidt Bio
Vice President, Corporate Marketing
Hitachi Data Systems

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