Marketing intelligence is just the beginning

TechTarget's ROI Summit London introduces marketers to a new way of making decisions that guarantees pipeline growth and revenue.

Technology marketers are all on a quest to identify where the IT projects are located among their prospects and how to deliver true opportunities to their sales teams. On the 10th of June, TechTarget will spend the day with more than 125 UK-based marketers to discuss the mandate that has been placed on them to become more intelligent with their programmes and strategies. Listed below are just a few of the topics that will be covered over the course of the day.

  • The power of intelligence and tips on how to inject data analytics into your marketing
    • Insights that readily available data can provide marketers when running programs
    • Effective ways to leverage intelligence and convert information into revenue
    • The role intelligence plays across your marketing to improve the selling process
  • Actionable applications around content marketing best practices
    • Develop, map and review buyer personas, content attributes and content engagement
    • Personalise your content to meet the different needs of your customers
    • Build a plan of attack and leverage all available tools and resources, especially social media
  • The decision making process, considerations, and influencers for today's IT executive
    • How IT pros regard established brands versus new players
    • The most effective ways for marketers to surround buying teams throughout the sales cycle
    • Which marketing strategies have been successful and which have failed at engaging Senior IT decision makers and their budgets

Register now and join your marketing peers from leading technology organisations such as Oracle, IBM, Dell, Acronis, HP, NetApp, VMware and many others.

An event designed by marketers for marketers

This exclusive, technology marketing event demonstrates all the latest, successful intelligence driven marketing techniques, engagement metrics, social media strategies, and best practices proven by hundreds of worldwide technology vendors.


 

Agenda

 Print

9:00 - 9:45

Registration and breakfast

9:45 - 10:00

Introduction

Bill Crowley, Senior Vice President, International

10:00 - 11:30

Session in detail

Intelligence Driven Marketing:  Injecting the power of data analytics into your marketing engine

Andy Briney, Senior Vice President, Custom Media and Brand Solutions
Jeff Ramminger, Senior Vice President, Field/Product Marketing and Client Consulting

Break

12:00 - 13:00

Session in detail

Best practices for creating an effective content strategy model for demand generation and nurturing

Lunch

14:00 - 14:45
Session in detail

Panel Discussion: The changing role of marketing and your inside sales team

Brent Boswell, VP of EMEA

14:45 - 15:45

Session in detail

CIO Panel

Geoff Linnell, Interim IT Director, Information Security Advisory
Mike Jackson, Head of Information Technology (Associate Director Group), Frank Hirth
Bryan Glick, Editor-in-Chief, Computer Weekly

15:45 - 16:00

Closing remarks

16:00 - 17:00

Cocktail reception

Speakers and experts

Geoff Linnell Bio
Interim IT Director,
Information Security Advisory
Mike Jackson Bio
Head of Information Technology (Associate Director Group), Frank Hirth
Brent Boswell Brent Boswell Bio
VP of EMEA
Andy Briney Andy Briney Bio
Senior Vice President, Custom Media
Bill Crowley Bill Crowley Bio
Senior Vice President, International
Bryan Glick Bryan Glick Bio
Editor-in-Chief for Europe
Jeff Ramminger Jeff Ramminger Bio
Senior Vice President, Field/Product Marketing and Client Consulting
whyattend graphic

Reasons to attend

#1:

Hear case studies from your peers on how they worked with sales effectively to achieve results

#2:

Gain insight into CIOs research patterns from our panel of CIOs and hear the latest IT priorities research across Europe

#3:

Establish best practices of how to build up your social integration with limited budget and manpower

#4:

Learn engagement practices that fit outside of traditional nurturing that will have a huge impact on the success of your nurturing process

#5:

Network with your peers and hear first-hand proven case studies to implement in your everyday marketing

Special networking opportunities

Throughout the event, you will have unlimited opportunities to meet the other attendees, your technology marketer peers and the presenters with similar interests and challenges.

Take the opportunity to network with your peers while learning about the latest technology marketing trends and best practices.

Sponsorship opportunities

Sponsors are an integral component of the Summit and a chance to speak with key IT marketers about your solutions. For information about sponsorship packages, click here.

To learn more, contact us.
Paul Chester
Account Manager
TechTarget
pchester@techtarget.com

Mailing Address:
1st Floor
3-4a Little Portland Street
London
W1W 7JB

Hotel and city information

Date and Location

10 June, 2014
Charing Cross Hotel
The Strand, Charing Cross,
London WC2N 5HX, United Kingdom
+44 871 376 9012

TechTarget contact

For questions about session content, speakers, etc. contact:

Byrony Seifert
Senior Director of Product Management and Operations, Europe
bseifert@techtarget.com

For questions about your registration contact:

Tom Walker
Delegate Relations
twalker@techtarget.com

TechTarget ROI Advisory Board

We owe a special thanks to all of the members of our ROI advisory board for helping us to bring together such a polished and helpful events. They have been the guiding voices in helping us field many successful events over the past 4 years along with instructing us on new research direction to serve the entire technology marketing field better.

Chris Bagnall Chris Bagnall Bio
Managing Director, EMEA
DWA Media ,
Chad Carlson Bio
Director of Global Advertising
Oracle
Kristen Cox Bio
Director of Product & Programs Marketing, EMEA, CA Technologies
Ed Gaudet Bio
Chief Marketing Officer
Imprivata
Stuart Giddings Bio
Managing Director
Just Media
James Goodfellow Bio
Demand Generation Manager
DataFlux Corporation
Victoria Grey Bio
Senior Vice President of Marketing
Nexsan
Isabelle "Iz" Kane Bio
Vice President, Client Services
DWA Media
Tamina Plum Bio
Worldwide Business Director
ZenithOptimedia
Eric-Jan "EJ" Schmidt Bio
Vice President, Corporate Marketing
Hitachi Data Systems