2011 Archive: Agenda and Focus

The TechTarget Online ROI Summit brings you to the next stage of online technology marketing.

The new reality of online marketing requires your branding, demand generation, and social media efforts to be integrated. Learn the actual ROI engagement metrics, and new best practices proven by dozens of recent campaign and new research on both enterprise IT and prosumer technology buyers.

Discover:

The ongoing convergence of brand and demand generation marketing strategies
New research on more than 4,000 enterprise IT and prosumer technology buyers
Peer case studies from IBM, Intel, SAP, LinkedIn, Networked Insights and more demonstrating the benefits of converged campaigns
Why hundreds of your peers rave about past Summit and returning every year

The 2012 date of the San Francisco Online ROI Summit has not yet been set.

To be notified when the date is announced, complete this short pre-registration form,

Pre-register for the 2012 TechTarget Online ROI Summit, San Francisco today

We look forward to seeing you this year.

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Cutting-edge research and insights

Uncover the secrets behind the ever changing technology buyer

Corporate IT buyers and personal technology buyers are transforming their behavior and marketers need to adjust their strategies accordingly. Based on survey results from more 4,000 technology buyers, this research will allow your organization to adapt and enhance your marketing strategies.

This new research will assist you in understanding all technology buyer decisions and provide best practices to leverage this information for optimal ROI.

Discover the power and influence of media venues such as white papers, videos, and social communities on research and decision processes; where your online advertisements will receive the best ROI, and many more game-changing breakthroughs in technology marketing.

Highlights from this research include:

More than 90% of both consumer and IT buyers are likely to visit vendor's website after viewing their advertisement
93% of technology buyers rely on the information gathered from online social communities in their research process
1/3 of corporate IT buyers indicate that they use their personal email for business-related registrations
Over 60% of technology buyers are comfortable with their profile information being used for receiving relevant online advertisements
And much more...

Only at this summit will you be able to access exclusive insights into your target audience's behaviors and perceptions, and appropriate executions for maximum ROI.

New research report

When Worlds Converge: Similarities in Brand Reception and Media Consumption of IT and Personal Technology Buyers

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Agenda and breakout sessions

8:00 AM - 9:00 AM	Registration and peer networking with morning refreshments
9:00 AM - 9:10 AM	Opening remarks Marilou Barsam, SVP of Client Consulting and Corporate Marketing
9:10 AM - 9:30 AM	Welcome from TechTarget's CEO Greg Strakosch, CEO
9:30 AM - 10:30 AM Session in detail	Different Perspectives on Convergence – Its meaning in today’s online marketing landscape Marilou Barsam, SVP of Client Consulting & Corporate Marketing Live case study presenter: Anne Maiden, Digital Media Campaign Manager, Intel
10:30 AM - 11:00 AM	Morning break
11:00 AM - 12:15 PM Session in detail	Understanding and Improving Demand Generation for More Sales Opportunities through Activity Intelligence™ Justin Hoskins, Senior Director of Lead Generation Products Live case study presenter: Mary Bermel, VP of WW Integrated Marketing, CA Technologies
12:15 PM - 1:30 PM	Lunch: Birds-of-a-Feather networking event Meet and discuss the day's topics with your technology marketing peers and our presenters at this fun and casual networking event. Choose the topic of most interest from among 10 popular subjects or suggest your own.
1:30 PM - 2:15 PM Breakout in detail Breakout in detail Breakout in detail Breakout in detail	Four Technology Market-specific Breakouts (Choose one session) Breakout1: When Worlds Converge: Why enterprise buyers and personal consumers are experiencing a media crossover Michael Carroll, Publisher, TechnologyGuide Panelists: Tim Scannell, Editorial Director, TechnologyGuide Jamison Cush, Editor, TabletPCReview Margie Semilof, Editorial Director, Windows Media Breakout 2: Marketing Around the Cloud: How sensible marketers can sell software, hardware, and services in the age of cloud computing Jon Brown, Publisher of Strategic Markets Breakout 3: Gaining Ground in the Business Intelligence Market Mike Bolduc, Publisher of Business Applications Media Wayne Eckerson, Director of Research, TechTarget Live case study presenter: Gary Damiano, VP of Marketing from Composite Software Breakout 4: Debunking Myths about IT Decision Maker Research and Buying Outside of the US Jon Panker, VP, International Garrett Mann, Director of Corporate Marketing
2:15 PM - 3:00 PM	Four Technology Market-specific Breakouts (Repeat)
3:00 PM - 3:15 PM	Afternoon break
3:15 PM - 4:15 PM Session in detail	Using Innovative Advertising Platforms and Units for Increased Engagement Andrew Briney, SVP & Group Publisher Live case study presenter: Drew Ormrod, Account Director, Ogilvy & Mather New York Denise Sparks, WW Demand Programs Manager, IBM
4:15 PM - 5:15 PM Session in detail	Social Media Expert Roundtable: Perspectives from 3 industry leaders on how ROI can be calculated from your social media marketing efforts Jeff Ramminger, SVP of Products Live case study presenters: Paul Dunay, Chief Marketing Officer, Networked Insights, author of the blog Buzz Marketing for Technology, and four "Dummies" books on Facebook and social media marketing Jonathan Lister, Vice President, Marketing Solutions, LinkedIn Gail Moody-Byrd, Senior Director, Community Network Marketing, SAP
5:15 PM - 5:30 PM	Closing remarks Marilou Barsam, SVP of Client Consulting & Corporate Marketing
5:30 PM - 6:30 PM	Cocktail reception

#1:	Learn through proven methods and experiences from your peers Live case studies from SAP, LinkedIn, Networked Insights and many other leading technology marketers will provide firsthand knowledge on the most effective strategies and executions related to brand and demand convergence.
#2:	Discover the integral relationship of social media, lead generation and brand perception through game-changing research Brand new research combining survey results from more than 4,000 corporate IT and personal technology buyers and showcasing the relationship through actual campaign responses.
#3:	Exclusive access to online branding innovations with proven results Engagement, dwell time, interaction reports and detailed histories of online actions delivered through new and innovative platforms to enhance your campaigns.
#4:	Established social media strategies to enhance brand engagement Uncover appropriate and proven methods to understand and leverage the rise of peer-to-peer discussions from technology buyers for optimal ROI.
#5:	Network with more than 300 of you senior technology marketer peers Gain new perspectives on marketing enhancements and challenges while connecting with peers through the very popular Birds-of-a-Feather lunch.

2011 Archive: Agenda and Focus

The TechTarget Online ROI Summit brings you to the next stage of online technology marketing.

Discover:

Cutting-edge research and insights

Uncover the secrets behind the ever changing technology buyer

Highlights from this research include:

New research report

Agenda and breakout sessions

Case study and panel presenters

Special networking opportunities

Lunch discussion topic choices include:

Plus, following the day's events...

Reasons to attend

Learn through proven methods and experiences from your peers

Discover the integral relationship of social media, lead generation and brand perception through game-changing research

Exclusive access to online branding innovations with proven results

Established social media strategies to enhance brand engagement

Network with more than 300 of you senior technology marketer peers

Sponsors

Hotel and city information

Date and Location

TechTarget contact

For questions about your registration or session content, contact:

TechTarget ROI Advisory Board