2013 Archive: Achieve predictable marketing ROI in an unpredictable environment

Essential tools and resources to help technology marketers from start-up to enterprise maximize ROI and gain competitive advantages

A must attend for marketers

Whether you are managing marketing initiatives for a Fortune 500 company or an emerging start-up, you are contending with an unpredictable economy that delivers unpredictable prospects and customers. Despite today's challenging environment you must be more intelligent about the investments you make to market your products and solutions to the right prospects at the right time or risk missing opportunities to engage serious buyers. This year's event features a packed agenda with in-depth, interactive sessions and unique perspectives to help you make the right marketing decisions to accelerate growth no matter your company size.

Join us and discover:

• New targeted breakout tracks for both SMB and Enterprise marketers.
• Better intelligence to anticipate prospect needs, identify active accounts, and know where IT deals are happening.
• Proven ways to drive tighter sales and marketing alignment and grow your pipeline.
• How to standout from your competition with innovative brand, demand, and social platforms.
• 10 "Quick Tips" on Intelligence Driven Marketing Strategies to accelerate growth and make every dollar count.