Sessions in Detail

Intelligence Driven Marketing: Injecting the power of data analytics into your marketing engine

Charles Randall, Head of Industry and Solutions Marketing, SAS
Jacinta Walker
, Senior Online/ESMB Marketing Manager, Salesforce
Bill Crowley
, Senior Vice President, International

Not only are your buyers getting to the short list without ever having a conversation with you, they’re demanding a lot more from your sales teams when they finally do. This session will explore how specific forms of sales intelligence, both predictive and activity, can be used to grow the pipeline, and increase the bottom line. We’ll share ideas and examples of how sales can begin to leverage this intelligence – and discuss the challenges that marketing and sales execs will face in practice with adoption.

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Panel Discussion: The changing role of marketing and your inside sales team

Harley Lehmann, Global Demand Centre Head of EMEA Demand Planning, Cisco Systems
Todd Schwiderski
, Senior Regional Sales Manager - EMEA, Dell
Brent Boswell
, VP of EMEA

Roles and responsibilities of the marketing and sales professional are changing. How to best work with your inside sales team is an integal part of a marketer's role and can lead to great success if done well. In this panel discussion of sales and marketing directors learn what works and what doesn’t from both sides in achieving the best results from your marketing efforts.

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Best practices for creating an effective content strategy model for demand generation and nurturing

Richard Robinson, Director B2B, Google
Elizabeth Smyth
, Marketing Director, Marketo EMEA Ltd
Natasha Sandoval
, Manager, EMEA Marketing Campaigns and GWE/CEE Marketing, HP Enterprise Services
Byrony Seifert
, Publisher of France and Germany and EMEA Sr. Director of Products and Operations

Building, distributing and measuring content is one of the most critical functions in today’s enterprise marketing department. It’s also one of the most costly. In this session, we’ll walk through a simple methodology for optimizing and accelerating your content efforts, to drive greater return from your investment. In addition we'll be discussing best practices for utilising this content in your nurturing plan and how to think and adjust your content marketing plan for your nuturing scheme.

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CIO Panel

Geoff Linnell, Interim IT Director, GCL Professional Services
Mike Jackson, Head of Information Technology (Associate Director Group), Frank Hirth plc
Bryan Glick, Editor-in-Chief for Europe

Listed as the most popular event for the past two years, Bryan Glick again will bring a his panel of CIOs to share with you examples of how your marketing peers have influenced the purchase decision of technology buying teams, and offer the best practices for incorporating this insight into your strategy.

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